How Do I Add My Phone Number to a Google Ads Campaign?

Short Answer: To add your phone number to a Google Ads campaign, first enter it directly into the phone number section of your ad. Then, navigate to the Assets menu on the left, select Call, and add your phone number as a call extension at the account level. Ensure you remove any other numbers so Google can accurately track calls and conversions from your ads.

Full Explanation

Adding your phone number correctly to your Google Ads campaign is essential for effective call tracking and conversion measurement. Rather than adding the number at the ad group level, it should be included as a call extension at the account level through the Assets section. This method ensures that your calls are tracked properly, allowing Google to see which calls stem directly from your ads. Assigning your phone number as a call extension also centralizes your contact number across your campaigns.

Step-by-Step Breakdown

1. Locate the phone number field within your ad setup and enter your phone number there.
2. On the left-hand menu, click on Assets to access ad extensions.
3. Select Call to add a call extension.
4. Add your phone number in the call extension settings, making sure to do this at the account level rather than within individual ad groups.
5. Remove any other phone numbers you might have added elsewhere to avoid confusion and to enable effective call tracking.

Real Examples

When set up properly, a Google Ads campaign will display your phone number prominently with your ads. For instance, if your number is added as a call extension on the account level, it will show alongside your ad every time Google decides a call extension is relevant. This setup helps Google track calls and attribute conversions accurately to your campaign.

Common Mistakes

• Adding the phone number only at the ad group level instead of the account level, which can limit tracking capabilities.
• Having multiple phone numbers present in the campaign, which can cause Google to be unable to track calls correctly.
• Failing to enter the phone number in both the ad’s phone number field and the call extension asset, potentially resulting in missed call tracking opportunities.

FAQs

Q: Why should I add my phone number at the account level instead of the ad group level?
Because adding your number at the account level allows Google Ads to manage call extensions consistently and track calls and conversions more effectively.

Q: What happens if I keep multiple phone numbers in my campaign?
Multiple numbers can cause tracking confusion, making it difficult for Google to accurately record calls originating from your ads.

Q: Is it necessary to add the phone number both in the ad and as a call extension?
Yes, entering the number in both places ensures it appears in the ad and is tracked via call extensions.

Key Takeaways

• Add your phone number first to the phone number section of the ad.
• Use the Assets menu to add your phone number as a call extension at the account level.
• Remove all other numbers to ensure proper call tracking and conversion reporting from Google.