Should I Add the Main Keyword in the Services for My Google Ads?

Short Answer: Yes, you should always include the main keyword in your services when setting up Google Ads. This practice helps improve your chances of ranking well in search results and makes your ads more relevant to potential customers.

Full Explanation

Including the main keyword in your services is a crucial aspect of optimizing your Google Ads campaigns. If your goal is to rank on a specific search term, such as “air duct cleaning, Austin,” it is essential to include that exact phrase at least once within the services you offer. This direct inclusion helps Google understand that your service is relevant to the keyword, improving your chances of appearing higher in search results for that term.

Step-by-Step Breakdown

Identify the main keyword: Determine the primary search term you want to target—for example, “air duct cleaning, Austin.”
Include the keyword in your services: Ensure that the exact main keyword appears at least once in the description or listing of your services.
Optimize your Google Ads: Use this service description in your ad copy and settings to reinforce relevance to the keyword.

Real Examples

If you want to rank specifically for “air duct cleaning, Austin,” make sure that your services section explicitly mentions “air duct cleaning, Austin.” Including this exact phrase ties your ad directly to that search term, helping to drive more targeted traffic.

Common Mistakes

Failing to include the main keyword in the services, which can result in poor ad relevance and lower rankings.
Using vague or unrelated terms instead of the exact main keyword, which weakens the ad’s connection to the search query.

FAQs

Q: Is it necessary to use the exact main keyword or are variations acceptable?
A: The exact main keyword should be included at least once in the services to ensure clarity and improve ranking.

Q: Can I add the main keyword multiple times in the services?
A: While the answer focuses on including it at least once, repeating keywords unnecessarily might not provide additional benefit and could affect readability.

Key Takeaways

Always add the main keyword in your services to enhance Google Ads performance.
Using the exact main keyword once is sufficient to help improve ranking.
Clear and direct keyword inclusion increases relevance and helps your ads reach the right audience.