If I see a keyword getting more clicks or impressions, can I add it as a keyword?

Short Answer: Yes, you can add it as a keyword. However, it’s important to assess its relevancy first. If the keyword is already showing up through your existing keywords, it might not be necessary to add it directly unless you encounter a specific issue.

Full Explanation

When a keyword is gaining more clicks or impressions, it indicates that your current keyword strategy is already triggering that term in search results. This means the keyword is connected to your existing keywords successfully, and users are engaging with it. Adding it explicitly as a keyword is possible, but the primary consideration should be how relevant the keyword is to your content or business goals. Simply adding keywords because they receive more clicks or impressions is not always beneficial if they don’t closely align with your content.

Step-by-Step Breakdown

1. Identify the keyword that has more clicks or impressions.
2. Check if this keyword naturally appears or is triggered by your current keywords.
3. Evaluate the relevancy of this keyword to your website or content.
4. If relevant, consider adding it explicitly to strengthen your SEO targeting.
5. If not relevant, avoid adding it unless you face specific problems that require it.

Real Examples

If you notice a keyword related to your niche performing well through your existing keywords, it may already be contributing to your traffic. For instance, if your page targets “organic skincare,” and “natural skincare products” is gaining traction, it might be because your current keywords include closely related terms. In this case, adding “natural skincare products” as a keyword can be considered if it aligns well with your content.

Common Mistakes

• Adding every keyword with more clicks or impressions without checking relevancy.
• Assuming that adding a popular keyword will always fix issues or boost rankings.
• Neglecting the fact that existing keywords may already be responsible for triggering the new keyword.

FAQs

Q: Do I have to add all keywords that show higher impressions?
A: No, only those that are relevant to your content and strategy.

Q: Can irrelevant keywords harm my SEO if added?
A: Adding irrelevant keywords might dilute your focus and impact SEO negatively.

Q: What kind of issues would require adding a new keyword?
A: Issues like poor targeting or missing out on specific search intent could justify adding a new keyword.

Key Takeaways

• You can add a keyword that gets more clicks or impressions, but relevancy is key.
• Keywords gaining traction are often already triggered by your existing keywords.
• Adding keywords without relevance is unnecessary and could be counterproductive.
• Only add new keywords if you face specific problems that warrant it.