Let me be straight with you: Home Service Direct does lead-gen the honest way. Exclusive leads — never shared, never resold, no race against four competitors to answer first. Month-to-month, no contracts, no setup fees, and a 30-day guarantee where they keep working free until you see qualified leads. They even publish per-lead cost ranges by trade ($45–$85 for flooring, $25–$70 for decking). That’s more transparency than 90% of this industry.
But here’s the thing they can’t change: the machine that makes the leads is theirs. The campaigns, the landing pages, the phone numbers your customers call — that infrastructure belongs to Home Service Direct. Every lead is a purchase. Scale up, and your cost scales with you, lead by lead, forever. Stop paying, and the tap shuts off completely — you own nothing that keeps producing.
We flipped that. Instead of selling you the fish, we build the boat in your name: your Google Ads account, your landing page, your call tracking numbers. Flat fee — $699, $1,499, or $2,450 per month — so when call volume grows, your per-call cost drops instead of your bill rising. Cancel anytime and keep the entire machine, campaign history included.
| Home Service Direct | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Exclusive-lead seller: their campaigns, their landing pages, leads sold per unit | Done-for-you Google Ads built in your accounts + your own AI account manager, overseen by Lior |
| Pricing model | Per lead — published ranges like $45–$85 (flooring), $25–$70 (decking), $28–$55 (LSA calls) | Flat monthly: $699 / $1,499 / $2,450 — calls from your machine cost nothing extra |
| What happens when you scale | More leads = a bigger bill, lead by lead, forever | More calls, same fee — your cost per call goes DOWN as volume grows |
| Lead exclusivity | Yes — exclusive, never shared or resold (their published policy) | Beyond exclusive — callers dial YOUR tracking number on YOUR landing page |
| Who owns the machine | Home Service Direct — campaigns, pages, and numbers are their infrastructure | You. Google Ads account, landing page, tracking numbers — in your name, forever |
| Commitment | Month-to-month, no contracts, no setup fees (published) | Month-to-month. No setup fee. 7-day full money-back guarantee |
| Guarantee | If no qualified leads in 30 days, they work free until you get them (published) | 7-day full money-back guarantee, and you approve everything before it goes live |
| If you cancel | Lead flow stops — the machine was never yours | You keep everything — account, landing page, tracking numbers, campaign history |
Home Service Direct details from public sources (homeservicedirect.net) as of July 2026. Pricing and terms change — confirm directly with Home Service Direct. Home Service Direct™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Home Service Direct. Comparison is based on publicly available information (homeservicedirect.net) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. A fencing contractor buys leads — good ones, even exclusive ones. Business grows. So he buys more leads. The bill grows exactly as fast as the business, because that’s the model: every job starts with a purchase. Five years in, he’s paid six figures for leads and owns nothing — no account history, no landing page, no data, no asset. The day he stops buying, he’s back at zero.
Now run the same five years with an owned machine. The Google Ads account accumulates years of conversion data — which makes every future click cheaper. The landing page gets better. The tracking history shows exactly which zip codes and keywords print money. The asset compounds, and it’s his. Same trade, same town, completely different balance sheet.
That’s what we build. Your accounts, your name, day one. Our AI — trained on 8,600+ real coaching sessions — manages bids daily; I personally oversee it; you approve everything before it goes live, typically live in ~48 hours after setup. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Flat fee. And if you leave, the flywheel leaves with you.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
For most trades, yes — we solve the same problem (qualified calls from your local market) with a different model: instead of buying leads one at a time from their machine, we build the machine in your name and you keep every call it produces at no per-lead cost. One honest caveat: if you want leads next week with zero ad budget of your own, buying per-lead may bridge you. Long term, owners win by owning.
To their credit, they publish ranges: roughly $25–$85 per exclusive lead depending on trade (e.g., $45–$85 for flooring, $25–$70 for decking), month-to-month with no contracts or setup fees. Do the math for your volume: 30 leads at $50 is $1,500/month, forever, with no asset built. LSM is a flat $699, $1,499, or $2,450 per month — and the machine producing the calls is yours.
Yes — any trade that wins when a homeowner searches and calls. Same machine we’ve run for 15 years across 500+ local service businesses: high-intent Google Search in your city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Close, but the difference shows up over time. With purchased leads, every lead has a price tag and the campaign data accumulates in the seller’s account. With your own machine, the Google Ads account learns from every call — your cost per call trends down, and the history is a sellable business asset. Exclusive is good. Owned and exclusive is the whole game.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery