Let me be straight with you: Market Hardware earned its reputation. Since 2003 they built websites and marketing for contractors, remodelers, and trade associations — two decades of real work. If you typed their name into Google, that history is why. But here’s the current fact: markethardware.com now redirects to Socius Marketing. They merged into Socius, and Socius itself was acquired by EverCommerce in 2020. The brand you were researching is now a unit inside a larger platform company.
I’m not saying acquisitions are bad — Socius is an established home-improvement marketer in its own right. I’m saying this: when your agency changes hands, everything they control changes hands with it. Your account manager, your pricing at renewal, your priorities in the queue — and if the agency owns your ad account, website, or phone numbers, those ride along too. You didn’t get a vote.
That’s the architecture we refuse. Everything LSM builds — the Google Ads account, the landing page, the call tracking numbers — is created in your name from day one. If anything ever changes on our side, your machine doesn’t move an inch, because it was never ours to move. $699, $1,499, or $2,450 per month, public, month-to-month, 7-day full money-back guarantee.
| Market Hardware (now Socius Marketing) | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is today | Legacy contractor-marketing brand (est. 2003) merged into Socius Marketing, an EverCommerce company | Founder-run done-for-you Google Ads + your own AI account manager, overseen personally by Lior |
| Published pricing | Not published — ask Socius for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month |
| Who owns the ad account | Not stated publicly — ask what transfers if you leave | You. Your Google Ads account, your name — forever |
| Who owns the website they build | Confirm in writing — ownership terms not published | You own the landing page we build — kept on cancel |
| What an acquisition means for you | Team, pricing, and priorities can change with corporate ownership | Nothing changes — your machine lives in your accounts, independent of us |
| Commitment | Confirm minimum terms directly — not published | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Focus | Websites, SEO, and marketing for home improvement and home services (via Socius) | One thing deep: high-intent Google Search that makes your phone ring |
| Time to launch | Typical agency onboarding — timelines not published | Live in ~48 hours after setup — you approve everything first |
Market Hardware details from public sources (markethardware.com, sociusmarketing.com) as of July 2026. Pricing and terms change — confirm directly with Market Hardware / Socius Marketing. Market Hardware™ and Socius Marketing™ are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Market Hardware, Socius Marketing, or EverCommerce. Comparison is based on publicly available information (markethardware.com, sociusmarketing.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years, and the acquisition episode is a classic. A plumber signs with a solid local agency. Three years later the agency gets rolled up — new name, new dashboard, new account manager every six months, new pricing at renewal. The service isn’t necessarily worse. But everything he depended on now answers to a private-equity roadmap instead of a handshake.
And here’s the part that stings: if the agency held his Google Ads account, his website, his tracking numbers — the acquirer now holds them. He can’t even leave cleanly, because leaving means starting from zero. Dependency didn’t just survive the acquisition. It was the asset being sold.
So we built LSM the opposite way. Your Google Ads account, your landing page, your call tracking — in your name from day one, live in ~48 hours after setup, with our AI (trained on 8,600+ real coaching sessions) managing bids daily and me personally overseeing every account. 500+ local service business owners, $20M+ in client revenue, and not one of them depends on what happens to my company, because they own their machines. That’s the point.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Depends what you were coming to them for. Market Hardware’s legacy strength — now under Socius — is contractor websites and SEO-led marketing, and we honestly don’t do website redesign projects or SEO retainers. What we replace is the lead-generation piece: a done-for-you Google Ads machine you own outright. If a full website rebuild is your bigger need, Socius may be your pick — we’ll tell you straight on the call.
Market Hardware (founded 2003) merged into Socius Marketing, and markethardware.com now redirects there; Socius was acquired by EverCommerce in 2020. Neither publishes pricing — ask for figures, minimum terms, and ownership of deliverables before signing. LSM’s pricing is public: $699, $1,499, or $2,450 per month, month-to-month, no setup fee.
Yes — remodelers, HVAC, plumbing, roofing, and the rest of the trades Market Hardware historically served. The machine: high-intent Google Search in your city, dedicated landing page, call tracking, daily AI bid management. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Because whatever the agency controls, the acquirer inherits — your account team, your renewal pricing, and critically, any ad accounts, websites, or phone numbers held in the agency’s name. The fix isn’t avoiding acquisitions; it’s making them irrelevant. When your machine lives in your own accounts, no change of corporate ownership can touch it.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery