Let me be straight with you: Small Screen Producer knows the pool and spa world. A 30+ person team out of Texas, led by Pam Vinje, with a five-pillar approach spanning websites, social, SEO, PPC, reputation, and — their signature — video storytelling. For a pool builder who wants a polished brand across every channel, that breadth is genuinely valuable.
But here’s the thing about breadth: it spreads your budget across channels with very different payback clocks. Video and social build a brand over quarters. Meanwhile, somewhere in your city tonight, a homeowner is typing ‘pool leak repair near me’ — and either your ad answers, or your competitor’s does. Also worth noting: no pricing is published, so you’ll learn the number on a sales call.
We put everything on the fastest, highest-intent channel and hand you the keys: your Google Ads account, your landing page, your call tracking numbers — built in your name, live in ~48 hours after setup, managed daily by an AI trained on 8,600+ real coaching sessions with me personally overseeing it. $699, $1,499, or $2,450 per month — public, month-to-month, 7-day full money-back guarantee. And no, we don’t do video, social posting, or website redesigns. If those matter more to you than owned lead flow, they may be your pick.
| Small Screen Producer | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Full-service digital agency (websites, social, video, SEO, PPC) strong in the pool/spa industry | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| Published pricing | Not published — ask for pricing and contract terms before signing | Public, on the page: $699 / $1,499 / $2,450 per month |
| Primary strength | Brand-building: video storytelling and multi-channel presence | Buyer-catching: high-intent Google Search when a homeowner needs you NOW |
| Payback clock | Brand and content channels compound over quarters | Live in ~48 hours after setup — calls start when the ads do |
| Who owns the ad account | Not stated publicly — ask before signing | You. Your Google Ads account, your name — forever |
| Commitment | Confirm minimum terms directly — not published | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Daily management | Team of 30+ specialists across many channels and clients | AI checks your account daily — trained on 8,600+ real coaching sessions |
| If you cancel | Confirm what transfers — site, accounts, footage, data | You keep everything — account, landing page, tracking numbers, campaign history |
Small Screen Producer details from public sources (smallscreenproducer.com) as of July 2026. Pricing and terms change — confirm directly with Small Screen Producer. Small Screen Producer™ is a trademark of its respective owner. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Small Screen Producer. Comparison is based on publicly available information (smallscreenproducer.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve watched this movie for 15 years. A pool service owner invests in the full package — beautiful site, drone footage, social calendar, the works. It all looks fantastic. Nine months later he asks me why the phone isn’t ringing more. I ask one question: ‘When someone in your city searches pool repair near me, who shows up first?’ Silence. All that budget, and the single highest-intent moment in his market belonged to someone else.
Brand matters — I’ll never tell you it doesn’t. But brand is the second dollar. The first dollar goes to the moment of need: the homeowner with a green pool, a leaking heater, a broken pump, searching Google right now with a credit card in reach. Winning that moment is a discipline of its own — keywords, bids, landing page, call tracking, watched daily.
That’s the whole LSM product. Built in your accounts, in your name: your Google Ads account, your landing page, your call tracking numbers. Our AI manages bids every day, I personally oversee it, and you approve everything before launch — live in ~48 hours after setup. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market. Fund the moment of need first. Make the brand film with the profits.
— Lior Vaknin, founder, Local Service Mastery
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— Lior Vaknin, founder, Local Service Mastery
Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not across the board — and I’d rather tell you now than on a call. They do video production, social, websites, and reputation work; we do none of that. We do one thing deep: a Google Ads lead machine you own, managed daily. If your pool company’s bigger need is brand video and multi-channel presence, they may be your pick. If it’s qualified calls this month, that’s us.
They don’t publish pricing — you’ll get figures on a consultation, so ask about minimum terms and what you keep if you leave. Our pricing is public: $699, $1,499, or $2,450 per month, month-to-month, no setup fee, with a 7-day full money-back guarantee.
Yes — pool service, repair, and remodel are strong fits because the buying moment is a search: ‘pool repair near me’, ‘pool leak detection’, ‘green pool cleanup’. Same machine we’ve run for 15 years across 500+ local service businesses. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget — run the free estimate for your market.
Honest answer: if the phone isn’t ringing enough, Google Ads first — it captures demand that already exists in your city tonight. Video builds preference over time and makes everything else convert a little better, but it can’t manufacture a homeowner with a broken pump. Win the searches first, then reinvest in brand. We’ll tell you the same thing on the call even though we don’t sell video.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery