Let me be straight with you: Valve+Meter thinks harder than most agencies. Founded in 2017 in Indianapolis by revenue leaders tired of activity-based marketing, their ThinkFirst and Math-Before-Marketing approach models your finances, capacity, and sales goals before picking channels. Reviewers describe them as professional and results-driven. For a multi-service operation ready to treat marketing as an engineered growth system, that’s a real offer.
The honest catch: rigor is priced like rigor. Third-party listings report ongoing retainers starting around $5,000 per month and project engagements from about $5,000 — and the strategy phase comes before the phone rings. Their exact pricing isn’t printed, and neither is their stance on who owns the ad accounts and pages their system builds. Both are ask-in-writing items.
Here’s LSM’s counter-math, printable and checkable: $699 / $1,499 / $2,450 per month, no setup fee, month-to-month, 7-day full money-back guarantee. One channel with provable intent — Google Search — built in your ad account with your landing page and your call tracking, live in about 48 hours after setup. The AI (trained on 8,600+ real coaching sessions) does the daily math on bids and search terms, I personally oversee it, and the free market estimate does your ‘ThinkFirst’ in sixty seconds — before you spend anything.
| Valve+Meter Performance Marketing | Local Service Mastery (LSM AI) | |
|---|---|---|
| What it is | Performance-marketing consultancy + agency (est. 2017): strategy, SEO, PPC, CRO, content, outbound | Done-for-you Google Ads + your own AI account manager, personally overseen by Lior |
| The method | ThinkFirst / Math-Before-Marketing: financial modeling before channel selection | Free market estimate first, then a live machine in ~48 hours — math you can verify in your own account |
| Published pricing | Not printed — listings report retainers from ~$5,000/mo and projects from ~$5,000 | Printed on the page: $699 / $1,499 / $2,450 per month. No setup fee |
| Commitment | Engagement terms not published — confirm before signing | Month-to-month. Cancel anytime. 7-day full money-back guarantee |
| Who owns the ad accounts & pages | Not stated publicly — ask and get it in writing | You. Ad account, landing page, call tracking — your name, forever |
| Time to first calls | Strategy and modeling phase precedes channel launch — ask for the timeline | Live in ~48 hours after setup |
| Best-fit client | Larger service businesses ready for an engineered, multi-channel growth system | Owner-operated trades companies that want owned, measurable call flow now |
| Trade specialization | Home services among several verticals (incl. B2B outbound) | Local service trades only — 15 years, 500+ owners coached, $20M+ client revenue |
Valve+Meter Performance Marketing details from public sources (valveandmeter.com, saleshive.com) as of July 2026. Pricing and terms change — confirm directly with Valve+Meter Performance Marketing. Valve+Meter®, ThinkFirst™, and Math-Before-Marketing™ are trademarks of their respective owners. Local Service Mastery is not affiliated with, endorsed by, or sponsored by Valve+Meter Performance Marketing. Comparison is based on publicly available information (valveandmeter.com, saleshive.com) as of July 2026; features and pricing change — verify all details directly with the vendor.
I’ve got nothing against modeling — I’ve spent 15 years doing napkin math with 500+ owners. But I’ll tell you what I’ve learned about marketing math: the model is only as good as the market’s answer, and the market answers fastest through one instrument — a tracked phone number under a live search campaign. Two weeks of real calls beats two months of projections, every time.
That’s why our ‘strategy phase’ is sixty seconds long: run the free estimate, see the projected call volume and cost for your city and trade, decide. Then the machine goes live in about 48 hours — your Google Ads account, your landing page, your tracking numbers — and the real math starts accumulating where you can audit it: in accounts you own, with recordings you can replay.
Daily, the AI does what no quarterly model can: adjusts bids to today’s auction, kills wasteful search terms, shifts budget to what booked jobs yesterday. Trained on 8,600+ real coaching sessions, personally overseen by me, every change approved by you. 15–40 qualified calls per month typical in a medium market with a $1,000 ad budget. If deeper multi-channel engineering is what your size demands, a firm like Valve+Meter may be your next chapter — and you’ll walk in holding your own data. — Lior Vaknin, founder, Local Service Mastery
— Lior Vaknin, founder, Local Service Mastery
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Everything built inside your accounts. Owned by you.
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Starter
$699/mo
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Most popular
Growth
$1,499/mo
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Pro
$3,500/mo
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Enterprise
Custom
Book a call
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|---|---|---|---|---|
| Included in every plan | ||||
| Google Ads campaign built for you | ✓ | ✓ | ✓ | ✓ |
| High-converting landing page | ✓ | ✓ | ✓ | ✓ |
| Call tracking setup | ✓ | ✓ | ✓ | ✓ |
| Competitor click blocking | ✓ | ✓ | ✓ | ✓ |
| Daily AI optimization & negative keywords | ✓ | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ | ✓ |
| LSM AI manager — 24/7 Q&A on your account | ✓ | ✓ | ✓ | ✓ |
| Campaigns & coverage | ||||
| New campaigns per month | 1/mo | Unlimited | Unlimited | Unlimited |
| Cities covered | Start with 1 | Full area | Full area | Full area |
| Campaign duplication | — | ✓ | ✓ | ✓ |
| Support & extras | ||||
| Support | Standard | Priority | Live | Dedicated |
| Local SEO management | — | — | ✓ | ✓ |
| Facebook / Meta Ads management | — | — | ✓ | ✓ |
| ChatGPT Ads management | — | — | ✓ | ✓ |
| Full LSM training access | — | — | ✓ | ✓ |
| Weekly group coaching with Lior | — | — | ✓ | ✓ |
| White-label & custom solutions | — | — | — | ✓ |
| Book a call | ||||
The opposite of an agency. We build it inside your accounts. You own it all.
One city or your whole service area. The free audit tells you exactly what to expect in your market.
Your AI marketing manager builds your Google Ads, call tracking, fraud protection, and landing page — inside your accounts. You approve before a single dollar is spent.
Most clients are live within 48 hours. Your AI optimizes bids and keywords daily — results compound over time.
Built on 8,600+ real LSM coaching sessions. Trained in Lior's exact voice.
The moment you sign up, your LSM AI knows your plan, your city, your service. No setup call. No briefing a stranger.
Google Ads. Call tracking. Fraud protection. Your landing page. Built inside your accounts, step by step.
Before a single dollar is spent, your AI walks you through everything it built. You approve. Then it goes live.
Ask it anything, anytime. 8,600+ real LSM coaching answers. Available instantly.
The day you leave an agency, your Google Ads account, tracking numbers, and landing page are gone. You spent $30,000 building their asset.
Impressions. Clicks. CTR. Beautiful PDF every month. But when you ask how many jobs you closed — nobody has a straight answer.
You need answers now. A human account manager you can never reach isn't service — it's a subscription to uncertainty.
Not sure which plan fits your market? Book a free 15-minute call. I'll tell you honestly if I can help — and if I can't, I'll tell you that too.
— Lior
I built Local Service Mastery because I watched too many great contractors get burned by agencies — overcharged, locked out, left with nothing. So I flipped the model: your accounts, your data, your asset. We build it. You own it.
Peace,
Lior Vaknin
Not for the consulting layer. Valve+Meter engineers multi-channel growth systems — strategy, CRO, content, even outbound calling. We don’t do any of that. We do one thing deep: a Google Ads lead machine you own, live in about 48 hours, managed daily by AI with my oversight. If you’re a $10M+ operation wanting marketing engineered like a P&L, they may be your pick — we’ll tell you on the call.
Their site doesn’t print pricing. Third-party listings as of July 2026 report ongoing retainers starting around $5,000 per month and project work from roughly $5,000, varying with scope and channels. Confirm your quote, timeline, and who owns the accounts in writing. LSM’s pricing is printed here: $699, $1,499, or $2,450 per month, no setup fee, month-to-month.
Yes — plumbing and HVAC are our deepest trades across 15 years and 500+ owners coached. Emergency searches in those trades are the highest-intent traffic in local marketing, and the machine is built for exactly that: your city, dedicated landing page, recorded calls, daily AI management, everything in your name. Run the free estimate for your market first.
You need three answers, not a strategy phase: which trade, which city, what budget. Our free estimate turns those into projected call volume and cost per call for your market — that’s your model, free, in about a minute. Then a live campaign validates it with real calls within days. Save the six-figure strategy engagements for when you’re orchestrating five channels across three markets.
Start with Starter if you want to get your phone ringing in one city and grow from there — one new campaign gets added each month. Go with Growth if you're ready to cover your full service area right away. Pro adds local SEO, Facebook Ads, and weekly coaching with me directly. If you're still not sure, run the free audit — it'll tell you what to expect in your market.
Most clients are live within 48 hours of completing setup. Your LSM AI builds everything, you review and approve, then it goes live. The only exception is if Google requires advanced verification for your category (locksmith, garage door) — that's a direct process between you and Google, and we walk you through it.
Depends on your trade, your city, and your ad budget. The free audit gives you a real estimate pulled directly from Google's own Ads data — not a made-up projection. In a medium-to-large market with a $1,000/month ad budget, most clients get 15–40 qualified calls per month. Run the audit first to see what's realistic in your specific area.
Yes. The Google Ads account, the call tracking numbers, the landing page — all built inside your accounts, in your name. If you ever cancel, you walk away with everything you paid to build. That's not a policy. That's the whole point.
No contract, ever. Every plan is month-to-month. Cancel anytime — if we stop earning your business, you should stop paying.
No problem. You can connect your existing accounts, or we set everything up fresh for you. Your call — you pick during onboarding.
Yes — Google requires advanced verification for locksmith and garage door services before ads can run. We build your campaign and all your keywords, but you'll need to complete that verification with Google directly (we walk you through it). If for any reason you can't complete it, you're covered by our full 7-day refund.
We specialize in home and local services — HVAC, plumbing, electrical, roofing, locksmith, garage door, pest control, carpet cleaning, water damage, tree service, and more. Run the free audit and you'll instantly see if we're a fit.
It's your personal AI marketing manager — trained on 8,600+ real LSM coaching sessions. Sign up and it's ready to go: builds your full campaign setup inside your accounts, reviews everything with you before anything goes live, and stays on 24/7 to answer any question about your campaigns, leads, or marketing strategy. In Lior's exact voice.
If you sign up and decide within 7 days that this isn't right for you — for any reason — you get a full refund. No hoops. We'd rather lose a bad fit early than keep a client who isn't seeing value.
Check your market, pick your plan, or grab 15 minutes with me. Let's get your phone ringing.
Local Service Mastery