How do I add a tracking URL to my campaign?

Short Answer: To add a tracking URL to your campaign, first find and copy the tracking URL from your campaign source. Then, paste this URL into the final URL field within your campaign settings. Make sure to remove any characters starting from the question mark to the lp URL portion. Finally, use the test option to confirm the tracking URL is functioning correctly.

Full Explanation

When managing a marketing campaign, it’s important to ensure that your tracking URL is properly integrated for accurate monitoring of performance. The tracking URL is typically provided within your campaign platform or source. Once you copy this URL, you need to paste it carefully into the correct place in your account settings, specifically in the final URL field. This placement allows the system to direct traffic correctly and capture tracking data.

However, tracking URLs sometimes include extra parameters after a question mark, which may not be necessary or could interfere with the landing page URL (lp URL). Removing everything from the question mark to the lp URL portion ensures that the link remains clean and directs users to the intended landing page. It’s crucial to test the URL afterward to verify it works as expected and accurately tracks user activity.

Step-by-Step Breakdown

1. Locate the tracking URL within your campaign details.
2. Copy the entire tracking URL to your clipboard.
3. Access your campaign settings in your account dashboard.
4. Find the field labeled “final URL” within these settings.
5. Paste the copied tracking URL into the final URL field.
6. Delete everything starting from the question mark (?) to the landing page URL segment, cleaning up the link.
7. Click the test button to ensure the URL is functioning correctly and leads to the proper destination.

Real Examples

While specific examples of URLs are not provided here, the basic practice involves identifying and editing the URL by removing the query string parameters (the part after the question mark) to maintain a clean, direct link to your landing page URL. Testing the adjusted URL ensures that your campaign’s tracking will work without errors.

Common Mistakes

• Failing to remove the portion of the URL starting from the question mark can result in tracking errors or misdirected traffic.
• Pasting the tracking URL into the wrong field can cause the campaign to malfunction.
• Not testing the URL after pasting it might leave unnoticed errors that affect your campaign’s performance.

FAQs

Q: Why do I need to delete part of the URL from the question mark onward?
A: Removing the characters from the question mark onward helps clean the URL so it properly points to the landing page URL without unnecessary or conflicting parameters.

Q: What should I do if the test indicates the URL isn’t working?
A: Double-check that you pasted the correct tracking URL and removed the appropriate section after the question mark. Try again to ensure it’s clean and correctly entered.

Key Takeaways

• Always copy the tracking URL from your campaign source carefully.
• Paste it into the final URL field within your campaign settings.
• Remove everything from the question mark to the landing page URL segment to keep the URL clean.
• Test the URL after pasting to ensure proper functionality and tracking accuracy.