How Do We Add Keywords at the Campaign Level?

Short Answer: Keywords at the campaign level are added as phrase or exact matches depending on the number of words. Single-word keywords are added as broad match, while two-word keywords are added as phrase match.

Full Explanation

When adding keywords at the campaign level, it is important to understand how match types work based on keyword length. If you have a keyword that consists of only one word, the best approach is to add it as a broad match. This allows more flexibility and reach because broad match captures a wide variety of search terms related to the keyword.

On the other hand, when the keyword includes two words, it should be added as a phrase match. Phrase match means that the exact sequence of those two words will be targeted, though additional words can appear before or after the phrase. This helps maintain more control over the delivery of your ads while still capturing relevant traffic.

In summary, the keyword’s composition determines the match type you use: one word equals broad match, and two words equal phrase match. This approach ensures you set appropriate parameters at the campaign level based on keyword length.

Step-by-Step Breakdown

1. Identify the keyword you want to add at the campaign level.
2. Determine if it is a single word or a two-word phrase.
3. If it is a single word, add it as a broad match keyword to allow broader reach.
4. If it is two words, add it as a phrase match to target the exact paired sequence.

Real Examples

Though specific keywords are not provided, imagine you have the word “running.” Since it is one word, you would add “running” as a broad match keyword. This would capture searches like “running shoes,” “best running routes,” or “running tips.”

If your keyword is “running shoes,” which is two words, you would add it as a phrase match keyword. This targets searches where the phrase “running shoes” appears exactly, like “best running shoes” or “running shoes for beginners.”

Common Mistakes

• Adding single-word keywords as phrase or exact matches, which is less effective and might limit reach.
• Using broad match for two-word keywords, which can reduce control and may attract irrelevant traffic.
• Not distinguishing the match type based on keyword length, leading to inefficient campaign targeting.

FAQs

Why do single-word keywords use broad match?

Single-word keywords work best as broad match to maximize the potential reach and find relevant variations of that term.

Why are two-word keywords added as phrase match?

Phrase match ensures that the two words appear in the exact order, maintaining relevance while allowing some flexibility with additional words.

Can I use exact match for keywords at the campaign level?

Yes, keywords can also be added as exact match, particularly for very specific targeting, though the main guidance is to use phrase or broad match based on word count.

Key Takeaways

• Use broad match for single-word keywords to allow broad reach.
• Use phrase match for two-word keywords to maintain relevance and control.
• Match type selection is based on the number of words in the keyword.
• Proper keyword addition at the campaign level streamlines targeted advertising efforts.