What does it mean when a keyword is in square brackets?
The short answer is that a keyword in square brackets represents an exact match. This means your ad will only be shown when someone searches for the exact phrase placed inside those brackets.
Full Explanation
When you see a keyword enclosed in square brackets, it indicates a specific targeting method called exact match. Rather than displaying your ad for a range of similar or related queries, an exact match keyword restricts ad display strictly to the precise phrase entered within the brackets. This ensures that your ad appears only when a user types the exact sequence of words you have specified.
Step-by-Step Breakdown
- Identify the keyword in square brackets: For example, [running shoes].
- Understand exact match: The ad will not be triggered by variations, synonyms, or partial phrases—only the exact phrase inside the brackets.
- Apply your keyword: Use this format when you want to control precisely when your ad is shown to users.
Real Examples
If your keyword is [blue widgets], your ad will only appear when a user types “blue widgets” exactly as is, with no additional words before, after, or changed in the phrase.
Common Mistakes
- Assuming your ad will show for variations or related terms—exact match limits ad visibility strictly to the exact phrase inside the brackets.
- Not using brackets when you intend to use exact match, leading to broader targeting than desired.
FAQs
Can my ad show for variations of the bracketed keyword?
No, the ad will only show for searches that exactly match the phrase inside the square brackets.
Why use exact match keywords?
Exact match keywords help ensure your ads appear only for very specific search queries, improving relevance and control.
Key Takeaways
- Square brackets signify exact match keywords.
- Ads display only when the exact phrase is searched.
- This targeting method limits ad impressions to precisely defined search queries.