How Do I Manage Keywords on a Daily Basis?

The short answer is that you need to regularly check the keyword section and click on search terms to see a list of phrases that people are searching for. From there, you can review the phrases and identify any that you do not want to target, then add those as negative keywords to refine your keyword strategy.

Full Explanation

Managing keywords daily involves closely monitoring the search phrases that users enter. By accessing the keyword section and selecting search terms, you gain valuable insight into what phrases people are looking for. This helps you understand user intent and guide your content or advertising strategy accordingly. Additionally, if certain keywords or phrases are irrelevant or counterproductive for your goals, you can designate them as negative keywords. This prevents your content or ads from appearing for those terms, improving targeting and efficiency.

Step-by-Step Breakdown

1. Navigate to the keyword section of your SEO tool or platform.
2. Click on the “Search Terms” option to view the list of phrases people are searching for.
3. Review the list carefully to identify any keywords or phrases you prefer not to target.
4. Select the unwanted keywords or phrases.
5. Add these selected phrases as negative keywords to exclude them from your targeting.
6. Repeat this process regularly to keep your keyword list optimized and up to date.

Real Examples

Imagine you find that people are frequently searching for a phrase similar to yours but irrelevant to your offering. By adding that phrase as a negative keyword, you avoid appearing in those unrelated searches, which helps you focus on your intended audience. This approach keeps your keyword strategy efficient and aligned with your goals.

Common Mistakes

• Ignoring the search terms section and not reviewing which keywords are driving traffic.
• Failing to add irrelevant or undesired phrases as negative keywords, resulting in wasted impressions and poor targeting.
• Not updating your negative keywords regularly, which can cause your keyword list to become outdated and less effective.

FAQs

Q: Why is it important to add negative keywords?
Adding negative keywords helps prevent your ads or content from appearing for irrelevant searches, improving your targeting and efficiency.

Q: How often should I check the search terms?
It’s best to review search terms daily or frequently to keep your keyword strategy optimized.

Key Takeaways

• Regularly check the keyword section and review search terms to understand what people are searching for.
• Select and add any unwanted or irrelevant phrases as negative keywords to refine your targeting.
• Consistent management of keywords improves the effectiveness of your SEO or advertising efforts.