How do I check what my ad group is in Google Ads?

Short Answer: To check what your ad group is in Google Ads, you need to enter the specific campaign within your account and locate the ad group there. The ad group’s name usually provides insight into its purpose. If the name alone isn’t clear, you can look deeper by examining the ads and keywords linked to that particular ad group.

Full Explanation

In Google Ads, an ad group is part of a campaign and serves as a container for your ads and keywords. To identify a particular ad group, you first navigate into the campaign it belongs to. Each ad group has a name that generally reflects the theme or focus of the ads it contains. This naming helps users easily understand the role of that ad group. If the name itself doesn’t clarify what the ad group entails, the ads and keywords included in it provide more detailed information about its content and purpose.

Step-by-Step Breakdown

Log in to your Google Ads account.
Navigate to the campaign that you want to investigate.
Within that campaign, look for the list of ad groups.
Check the name of the ad group to get an initial idea of its focus.
If the name is unclear, review the ads and keywords associated with that ad group to understand its specific targeting and messaging.

Real Examples

When browsing campaigns, each ad group name should hint at what it’s targeting. For instance, an ad group named “Running Shoes” implies it contains advertisements and keywords related to running shoes. If you aren’t sure about an ad group named something less obvious, such as “Sale Promo,” inspecting the ads and keywords will clarify what products or messages are involved.

Common Mistakes

Assuming the ad group name alone always fully explains its purpose without verifying the ads and keywords.
Searching for ad groups outside the correct campaign, which can lead to confusion.
Overlooking the value of checking keywords associated with the ad group for better understanding.

FAQs

Can the ad group name be changed?

While this answer doesn’t cover changing names, it implies the name is important for identifying the ad group’s focus, so it’s good to keep it descriptive.

Why are ads and keywords important to check?

If the ad group name isn’t clear, the ads and keywords reveal what audience or products the group is targeting.

Key Takeaways

Always start by entering the specific campaign to find your ad groups.
The ad group name usually indicates its content, but it may require further inspection.
Review the ads and keywords within the ad group to fully understand its focus.