What Should Be Included in the Video on the Landing Page?

The video on your landing page should introduce your company and clearly explain why people should engage with you. It needs to be memorable and aid viewers in recognizing your brand. For smaller businesses, this video focuses more on featuring the faces and the team behind the company rather than just emphasizing the logo.

Full Explanation

A landing page video plays a crucial role in connecting with visitors by providing them a quick and engaging introduction to your company. The primary goal is to explain why potential customers or clients should consider talking to you. To be effective, the video should leave a memorable impression that helps people identify and remember your brand beyond just a name or logo.

For smaller businesses, the video’s emphasis should shift from corporate branding elements like logos toward showcasing the people who run the company. The faces and personalities behind the business create a stronger emotional connection and build trust, making visitors more likely to engage.

Step-by-Step Breakdown

Introduce your company clearly at the very start of the video to immediately inform viewers about who you are.
Explain the value or reasons why visitors should want to talk to or work with you, providing a convincing message.
Make the content memorable by using engaging visuals or storytelling to leave a lasting impression.
Emphasize your brand identity throughout the video to help viewers remember your company.
For smaller businesses, focus on showing the faces of your team rather than highlighting logos to create authenticity and connection.

Real Examples

Although specific companies are not cited here, successful landing page videos typically feature a welcoming introduction by the founder or team members, a clear presentation of what the business offers, and a friendly, relatable tone that showcases the people behind the brand instead of only visual symbols like logos.

Common Mistakes

Focusing too heavily on the company logo or branding elements without introducing the people behind the business.
Failing to explain clearly why visitors should engage or talk to you, leaving the message vague or confusing.
Creating a forgettable video that doesn’t help viewers identify your brand.

FAQs

Why is it important to feature team members in the video?: Featuring team members builds trust and helps create a personal connection, which is especially valuable for smaller businesses.
Should the logo be included in the video?: The logo can be included but should not overshadow the faces and personalities on the team, particularly for smaller businesses.
How long should the video be?: The ideal length is not specified here, but the focus should be on making the video memorable and clear rather than its duration.

Key Takeaways

Your landing page video should introduce your company and explain why people should engage with you.
It should be memorable and help viewers identify your brand effectively.
For smaller businesses, prioritizing the faces and personalities of the team is more impactful than focusing on logos.