Should I Remove Computers Completely from My Bid Adjustment on Devices?

Short Answer: It depends on the nature of your service. If your offering is typically searched during urgent situations, such as car lockout services provided by a locksmith, removing desktop computers from your bid adjustment could be beneficial. However, if your service is something customers commonly search for on desktops, like purchasing a new door, it is generally better to keep computers included in your targeting.

Full Explanation

The decision to remove computers from your bid adjustment on devices is not a one-size-fits-all scenario. It really depends on what service you offer and how your potential customers search for it. Emergency services that people need immediately, like car lockouts, often see more searches on mobile devices since users need help on the go. In these cases, desktops might not be the priority device to target.

Conversely, services or products that require more detailed browsing or careful decision-making, such as looking for new doors, are more commonly searched on computers. Desktop users may spend more time researching before making purchasing decisions, so removing computers in these scenarios could limit your reach and potential leads.

Step-by-Step Breakdown

1. Identify your service type: Is your service typically searched during emergencies or planned purchases?
2. Analyze user behavior: Determine if your customers are more likely to search on mobile devices or desktops.
3. Adjust bid strategy accordingly: For emergency, immediate-need services, consider reducing or removing bids on desktops. For planned service searches, maintain bids on all device types, including computers.

Real Examples

For instance, a locksmith specializing in car lockouts might find that most searches come from mobile users since emergencies happen on the road or outside the home. In this case, reducing or removing computer devices from the bid adjustment could make the campaign more efficient.

On the other hand, a business offering new door installations might attract users browsing at home on their computers, researching styles and prices. Here, keeping the computer device target active ensures access to potential clients in their research phase.

Common Mistakes

• Removing computers from bid adjustments without analyzing user behavior or service type.
• Assuming all services have the same device search patterns, which can lead to lost impressions or wasted budget.
• Failing to test or monitor campaign performance after making device bid adjustments.

FAQs

Q: Can I completely exclude desktops for all service types?
A: No, excluding desktops should be based on how your customers search for your particular service.

Q: How do I know if my customers mostly use computers or mobile devices?
A: Review your analytics and search behavior data to identify device trends for your audience.

Q: Should emergency services always remove desktop targeting?
A: Often yes, because emergencies prompt more mobile searches, but it’s best to confirm with your own data.

Key Takeaways

• Removing computers from bid adjustments depends on your service and customer search behavior.
• Emergency services like car lockouts benefit from focusing on mobile devices.
• Services searched on computers, such as home improvement, should maintain computer targeting.
• Careful analysis and testing are crucial before making device targeting changes.