In small businesses like garage door handyman, locksmith, would you suggest to rely only on landing page or we need to hold a full website?

The short answer is that a website is made up of multiple landing pages. Each individual service is represented by its own landing page, and your homepage itself functions as a landing page.

Full Explanation

A website is not a single standalone page but rather a collection of landing pages that together represent the full scope of your business online. For small service-based businesses such as garage door handymen or locksmiths, this means you don’t just have a one-dimensional presence but a multi-faceted platform. Your homepage acts as one landing page, typically serving as an introduction to your business, while each separate service offering—such as garage door repair or lock installation—has its own dedicated landing page. This layered structure ensures that visitors searching for specific services can find precisely what they need, improving your chances of engagement and conversion.

Step-by-Step Breakdown

Start with the homepage: This is your primary landing page, providing an overview of your business and serving as the main entrance for visitors.
Create dedicated service landing pages: For every service you provide, develop a specific landing page that targets that offering clearly and directly.
Organize your website structure: Link your services to the homepage, allowing easy navigation and clear paths for visitors.
Expand as needed: Over time, you can add more landing pages for new services or detailed topics that your audience might search for.

Real Examples

Consider a locksmith business: the homepage introduces the company and its core competencies. Separate landing pages might focus individually on lock installation, emergency lockout services, and key duplication. Each page is specialized to capture targeted search intent and provide detailed information, making the website more effective overall.

Common Mistakes

Relying on only one landing page without differentiating services might limit your ability to reach varied customer needs.
Neglecting to create dedicated pages for each service can reduce the website’s clarity and SEO effectiveness.
Failing to consider the homepage as a landing page misses an opportunity to optimize the main entry point of your site.

FAQs

Can a single landing page be enough for a small business?: While possible, it’s more effective to have a full website comprised of multiple landing pages representing each service.
Is the homepage considered a landing page?: Yes, your homepage is itself a landing page that introduces visitors to your business.
How many landing pages should a small business have?: Each service should have its own landing page; plus, the homepage serves as another, so the number corresponds to the range of services offered.

Key Takeaways

A full website is essentially a compilation of multiple landing pages, each serving a specific function or service.
Your homepage is an important landing page that serves as the main entry point to your business.
Having dedicated landing pages for every service offered enhances clarity and improves your potential to attract targeted visitors.