What Should I Do with the Recommendations in a Search Campaign?

Short Answer: You should remove all the recommendations in your search campaign, including the bid recommendations. These suggestions are often applied automatically and may cause unwanted changes to your campaign.

Full Explanation

When managing a search campaign, recommendations frequently appear to help optimize performance. However, it is important to remove all of these recommendations, especially those related to bidding. Often, these recommendations are automatically applied without your explicit approval, which can lead to alterations you do not intend to make within your campaign setup. Such changes might negatively impact your campaign’s results rather than improve them.

Step-by-Step Breakdown

Identify all recommendations: Take note of every recommendation your campaign presents, including any focused on bid strategies.
Remove recommendations: Systematically remove these suggestions rather than accepting them to maintain control over your campaign’s settings.
Monitor campaign performance: After removing these recommendations, keep track of how your campaign performs to ensure that no unwanted changes take effect.

Real Examples

Although specific examples are not provided here, the central idea is that whenever a system-generated recommendation appears—whether related to bidding or other campaign settings—it should be removed to prevent automated and potentially detrimental adjustments.

Common Mistakes

Accepting recommendations without review: Automatically applying recommendations, especially bid-related ones, can bring unintended consequences.
Ignoring the campaign impact: Failing to remove recommendations can lead to unexpected changes that might harm your campaign performance.

FAQs

Q: Are all recommendations harmful?
Yes. According to the guidance, all recommendations, including those on bids, should be removed to avoid unwanted changes.

Q: Why should bid recommendations be removed?
Because they are often applied automatically and can cause unexpected modifications in your campaign’s strategy.

Key Takeaways

Remove all search campaign recommendations, including bid-related ones.
Recommendations are frequently applied automatically, risking unwanted changes.
Maintaining control over your campaign settings helps avoid negative impacts on performance.