How Can I Change My Bread and Butter in Business?

The short answer is to identify the key players in your desired market area—such as designers and kitchen cabinet sellers—and proactively reach out to all of them. Build strong relationships by personally visiting these contacts and demonstrating the value of your work with before-and-after examples. This targeted, hands-on campaign is essential to shifting your core business focus.

Full Explanation

If you want to change your main source of income or “bread and butter” in business, the first step is thorough research. Use Google to search for the businesses you want to work with in your area. This includes all designers, kitchen cabinet sellers, and related professionals.

Once you have this list, the key is to make direct contact. Don’t rely solely on phone calls or emails. Get in your car and visit these businesses in person. Bring compelling visuals—before and after pictures—that clearly showcase the quality and effectiveness of your work. This personal touch helps build trust and demonstrates your capability.

By focusing your effort on a specific, manageable group of about 300 people (for example, cabinet sellers, designers, and other related professionals in your local area), you can create a strong, focused campaign that builds relationships and positions you as a go-to resource in that niche.

Step-by-Step Breakdown

1. Conduct a Google search to list every designer, kitchen cabinet seller, and relevant business in the area you want to target.
2. Compile a comprehensive contact list based on this search.
3. Reach out to each contact initially, then plan personal visits.
4. Prepare and bring along before-and-after pictures that highlight your work’s impact and quality.
5. Visit each contact in person, engaging them directly to build rapport.
6. Invest your time and resources into this focused campaign to make a lasting impression.
7. Consistently follow up and maintain the relationships to secure new business opportunities.

Real Examples

Imagine you want to shift your business focus to working closely with kitchen cabinet sellers and designers. Your approach would involve finding every such professional in your locale via Google searches. You then personally visit these businesses, showing them photos of your past projects to prove your expertise. By doing so, you establish strong connections and position yourself as their preferred collaborator.

Common Mistakes

• Failing to identify all potential clients in the target area and limiting outreach.
• Relying only on cold calls or emails instead of personal visits, which are more impactful.
• Neglecting to prepare compelling before-and-after visuals that demonstrate your value.
• Not investing enough time or effort into the campaign and expecting rapid results.
• Ignoring follow-ups or relationship maintenance after initial contact.

FAQs

Why should I visit clients in person?

Personal visits build trust and allow you to showcase your work in a way that digital or phone communications can’t match. It creates a stronger connection and demonstrates your commitment.

How many contacts should I focus on?

Targeting around 300 people in your local area related to your desired market is a manageable and effective strategy for deep outreach.

What kind of materials should I bring?

Bring clear before-and-after pictures of your work that visually prove the value you bring to projects.

Is this approach suitable for all businesses?

This approach is effective when you can identify a specific group of related professionals in your area to build relationships with and demonstrate your expertise.

Key Takeaways

• Start with a thorough Google search to identify every potential key contact in your target market area.
• Engage these contacts directly through personal visits rather than relying solely on remote communication.
• Use compelling before-and-after visuals to demonstrate your expertise and build trust.
• Focus your outreach efforts on a defined group (around 300 people) to create a strong, manageable campaign.
• Invest time and effort consistently to strengthen relationships and shift your business focus effectively.