How Do You Handle Clients Who Think Your Prices Are Too High?
Short Answer: If clients find my prices too expensive and I don’t close jobs, I reduce the price to secure the job. The time spent explaining why my prices are higher can be better used doing other work.
Full Explanation
When clients express concerns that the cost is too high, I focus on the practical aspect of closing the job. Instead of spending time justifying my rates or explaining the reasons behind the pricing, I choose to modify the price to close the deal. This approach prevents wasting valuable time in lengthy negotiations and allows me to concentrate on completing jobs rather than debating prices.
Step-by-Step Breakdown
- Listen to the client’s feedback on pricing carefully.
- Evaluate whether adjusting the price is possible without negatively impacting your work.
- Offer a reduced price if it helps secure the job.
- Avoid long explanations about why your prices are higher than competitors’.
- Spend your saved time completing other projects or jobs instead of justifying costs.
Real Examples
While specific cases aren’t detailed here, the principle remains consistent: lowering the price when clients see it as too high helps secure work. Rather than engaging in time-consuming conversations about costs, orient your efforts toward completing work and maintaining your business flow.
Common Mistakes
- Spending excessive time explaining your pricing to dissatisfied clients.
- Being stubborn about prices when it might cost a potential job.
- Failing to recognize that time spent justifying costs could be more productive elsewhere.
FAQs
Q: Should I always lower my prices if a client says it’s too high?
A: Lowering prices when necessary can help close jobs, but consider if it is sustainable for your business.
Q: What if a client keeps negotiating?
A: Avoid lengthy explanations on why your prices are higher. Focus on the value and decide if lowering the price is workable.
Key Takeaways
- Shaving off some price can help secure jobs when clients think prices are too high.
- Don’t spend time explaining why your prices are higher; use that time more productively.
- Adjusting prices can maintain business flow and free up time for other jobs.