How many ad groups can I have in my campaign?

Short Answer: You can start with four or five ad groups in your campaign. If you notice that a particular service is being searched for frequently, it’s a good idea to create a dedicated ad group for that specific service to better target those searches.

Full Explanation

When setting up a campaign, starting out with four or five ad groups is a practical approach. This allows you to organize your campaign effectively without overcomplicating things. Monitoring search behavior is key; if one service stands out as highly popular among searchers, creating a separate ad group for that service can improve targeting and potentially enhance campaign performance.

Step-by-Step Breakdown

Begin your campaign with four or five ad groups to cover the main areas or services you want to promote.
Observe which services or topics users are searching for the most.
If a specific service gets significant attention, create a distinct ad group dedicated solely to that service.
Adjust and optimize your campaign by focusing resources on those key ad groups based on search interest.

Real Examples

While examples are not explicitly provided, imagine you have a few services. You would start with several general ad groups covering these services. Once you see that a specific service performs well in searches, you then isolate that service into its own ad group to better target ads and match search intent.

Common Mistakes

Starting with too many ad groups at once, making the campaign difficult to manage.
Failing to monitor search trends and missing out on creating focused ad groups for popular services.
Keeping all services grouped together without segmenting based on search demand, which can reduce campaign effectiveness.

FAQs

Can I have more than five ad groups? Yes, but it’s best to start with around four or five to keep things manageable.
How do I know if I should create a new ad group? If a service is being searched for often, it’s worth creating a separate ad group to target it more precisely.
Is it okay to change the number of ad groups later? Absolutely. You should adjust your ad groups based on search data and campaign performance.

Key Takeaways

Start your campaign with four or five ad groups for clarity and manageability.
Pay attention to search trends to identify which services get the most attention.
Create specific ad groups for services that have high search volume to target your ads better.
Adjust your ad groups as needed based on ongoing data and results.