Why is it important to create a campaign without goals guidance?

Short Answer: Creating your campaign without goals guidance is vital because it allows access to the call ad option, which is not available if you set leads as your campaign goal.

Full Explanation

When setting up a campaign, selecting specific goals often directs the available ad formats and options. For example, if you choose leads as the main goal for your campaign, certain ad options will be restricted. One such restriction is the unavailability of the call ad option. To ensure you can include call ads, which are important for direct customer engagement through phone calls, it is crucial to create your campaign without using goals guidance.

Step-by-Step Breakdown

Start your campaign creation without selecting a specific goal. This means avoiding pre-set directional goals such as leads.
Benefit from flexibility in ad options. Without a defined goal like leads, the platform allows you to access more ad formats.
Use the call ad option. This option enables ads that prompt viewers to call directly, enhancing engagement opportunities.

Real Examples

While specific industries or scenarios are not mentioned, the key takeaway is that any campaign that aims to incorporate call ads must avoid defining leads as the campaign goal upfront. This ensures the call ad feature remains available and can be leveraged effectively.

Common Mistakes

Choosing leads as the campaign goal too early: This restricts access to call ads, potentially limiting your campaign’s effectiveness.
Not understanding campaign restrictions: Assuming all ad options are available regardless of the chosen goal can lead to missed opportunities.

FAQs

Q: Can I create call ads if I choose leads as a goal?
No, selecting leads as the campaign goal disables the call ad option.

Q: What benefit does creating a campaign without goals guidance provide?
It allows access to additional ad options, including call ads, which may be essential for your marketing strategy.

Key Takeaways

Defining leads as your campaign goal limits your ad format options.
To use call ads, create your campaign without goals guidance.
This approach offers greater flexibility in selecting ad types that drive direct phone engagement.