How do I control the position of my headlines in Google Ads?

Short Answer: You can control the position of your headlines in Google Ads by clicking on the pin icon next to the headline. While Google automatically chooses headline positions, manually pinning headlines allows you to set their exact placement to ensure your ad forms a coherent and effective sentence. For instance, you can pin a headline as position number one.

Full Explanation

Google Ads typically selects headline positions automatically to optimize ad performance. However, if you want to have more control over how your headlines appear and ensure they combine into meaningful sentences, you can do so by using the pinning feature. Clicking the pin icon next to a headline allows you to assign it to a specific position within your ad, overriding Google’s automatic placement.

Step-by-Step Breakdown

Go to your Google Ads headline section.
Locate the pin icon next to the headline you want to position.
Click the pin to assign that headline to a specific slot, such as headline position one.
Repeat for other headlines as needed to create a clear, logical sentence.

This manual arrangement helps ensure that your message appears exactly how you intend it.

Real Examples

For example, you might want your brand name or main offer to appear first. By pinning that headline to position one, it will consistently show in that spot, making your ad clearer and more impactful.

Common Mistakes

Forcing too many headlines into fixed positions can limit Google’s ability to optimize your ad.
Not pinning any headlines and relying entirely on automatic placement may lead to less coherent sentences.

FAQs

Can I pin multiple headlines to the same position?

No, each pin corresponds to a unique position in the headline sequence.

Does pinning headlines affect ad performance?

Pinning gives you control over the message’s flow, which can improve clarity, but it might also reduce automatic optimization options.

Key Takeaways

Pinning headlines lets you specify exact positions in your Google Ads headlines.
Manual control ensures your headlines create a logical, readable sentence.
Balancing pinning and automatic placement can help maintain ad effectiveness.