How do I create effective headlines for my Google Ads?

To create effective headlines for your Google Ads, focus on clearly stating the service you offer along with the specific city or area you serve. This helps attract the right audience by directly addressing their location and needs.

Full Explanation

Effective Google Ads headlines are best structured by separating the core elements you want to communicate into three parts. The primary step is to call out to your potential customer by either naming the service you provide or directly addressing the person you want to reach. Then, integrate the location—whether that is a city or a surrounding area—to localize the message and make it more relevant. This approach increases the likelihood that users searching for services in their vicinity will click on your ad.

Step-by-Step Breakdown

Identify the service: Clearly state what you are offering, such as “garage door repair.”
Add the location: Instead of using a general area or county name, pinpoint the city or area to make the headline more specific—for example, use “in Bellevue” rather than “King County.”
Combine service and location: Format your headline to read smoothly and precisely, e.g., “garage door repair in Bellevue.” This separation into distinct parts makes your offer clear and compelling.

Real Examples

Instead of using a broad or vague headline like “King County’s garage door,” a more effective headline would be “garage door repair in Bellevue.” This makes clear what service is offered and where, targeting users who are specifically looking for garage door repairs within the Bellevue area. The localized approach helps the ad resonate with the right audience.

Common Mistakes

Failing to specify the location or using too broad an area in the headline.
Not clearly stating the service offered or combining unrelated information confusingly.
Using generic or vague headlines that do not directly address the customer’s needs or location.

FAQs

Why is including the location in the headline important?: Including the city or specific area targets users searching for services near them, improving relevancy and click-through rates.
Should I always mention the service and location in the headline?: Yes, combining the service with the location makes the headline more effective by clearly communicating what you offer and where.

Key Takeaways

Separate your headline into three parts: the person or service, and the location.
Use specific city names or areas rather than broad region names to improve local targeting.
Clear, localized headlines help attract the right audience to your Google Ads.