How do I target specific locations in my ad campaign?

Short Answer: Instead of targeting entire countries or large territories, focus on entering specific locations such as a city or a region. For example, if you target “Seattle,” you can choose between targeting just the city itself or the city plus its surrounding areas by selecting either the City or Region option.

Full Explanation

When setting up location targeting for your ad campaign, it is more effective to narrow down the area you want to reach rather than selecting broad regions like whole countries or large territories. By specifying a particular location, you can ensure your ads are shown to the most relevant audience within that area. Locations can be defined as individual cities or broader regions, which may include the city and nearby communities.

Step-by-Step Breakdown

Start by avoiding the selection of entire countries or very large regions when targeting your audience.
Enter the name of a specific location such as a city or a region.
When you input a city name, you will typically see two options: one labeled “City” and another labeled “Region.”
Choosing the “City” option will restrict the targeting to only that city.
Choosing the “Region” option will expand your targeting to cover the city as well as the surrounding areas.

Real Examples

For instance, entering “Seattle” as your location allows you to pick between targeting just Seattle itself or targeting the wider Seattle region, which includes nearby surrounding areas. This helps refine your ad reach based on whether you want to focus strictly on the city center or cover a larger local market.

Common Mistakes

Targeting entire countries or overly broad territories, which can waste ad budget and reduce relevance.
Failing to distinguish between city and region options, which might lead to either too narrow or too broad of an ad audience.

FAQs

Q: Why shouldn’t I target an entire country or territory?
A: Targeting very large areas can dilute your ad spend and may show ads to audiences that are not relevant to your product or service.

Q: What is the difference between selecting City versus Region?
A: Selecting City targets only that specific city, while Region includes the city and its surrounding areas.

Key Takeaways

Targeting a specific location is more precise than targeting broad areas like whole countries.
Use city names and then decide between focusing strictly on the city or including surrounding regions.
Choosing between “City” and “Region” options helps refine who sees your ads, improving campaign effectiveness.