What Should I Name My Campaign and Ad Groups?

Short Answer: When naming your campaign, use the name of the city you are targeting so it’s clear and meaningful. For the ad groups within that campaign, name them after the type of service you are promoting.

Full Explanation

Naming your campaign after the city you are targeting makes it easy to identify the purpose and focus of your advertising efforts at a glance. This approach prevents confusion and helps keep your campaigns organized, especially if you manage multiple campaigns targeting different locations. By having a clear and descriptive campaign name, you can immediately know which geographic area the ads are meant for.

For the ad groups within that campaign, it is best practice to name them based on the type of service you are advertising. This ensures clarity about which services each ad group focuses on, allowing for efficient management and optimization. Together, this naming strategy provides organization both geographically (campaign-level) and by service (ad group-level), making it simpler to track performance and make adjustments.

Step-by-Step Breakdown

1. Name your campaign: Use the name of the city you want to target. For example, if you are targeting New York, name your campaign “New York.”
2. Name your ad groups: Within your city campaign, name each ad group according to the specific type of service being offered. For example, “Plumbing” or “Electrical Services.”
3. Maintain clarity: This system lets you instantly know the location focus of your campaign and the service focus of each ad group.
4. Organize for optimization: Clear naming helps with tracking performance and managing multiple campaigns and services efficiently.

Real Examples

If you create a campaign targeting Los Angeles, you would name the campaign “Los Angeles.” Inside this campaign, you could have ad groups called “Landscaping,” “House Cleaning,” or “HVAC Services.” Each ad group directly reflects the service offered, making it easy to monitor and adjust specific segments of your campaign.

Common Mistakes

• Using vague or meaningless names: Names that don’t clearly explain the campaign’s focus can make management difficult.
• Not including location in campaign names: This can lead to confusion when handling multiple campaigns targeting various cities.
• Generic ad group names: Ad groups without service-specific names make it hard to track which ads correspond to which services.

FAQs

Why should I name the campaign after the city?

Naming campaigns after the city helps you immediately recognize the targeted geographic area and keeps your ads organized by location.

What if my ad groups cover multiple services?

If you advertise multiple services, create distinct ad groups named for each service to maintain clarity and ease of management.

Can I use other naming conventions?

While other methods exist, naming campaigns by city and ad groups by service provides a straightforward, meaningful structure.

Key Takeaways

• Name your campaign after the city you are targeting for clear geographic identification.
• Name your ad groups after the type of service you are advertising for clear service categorization.
• Using this naming strategy improves organization, ease of management, and tracking performance.