How Do I Name My Second Google Business Profile?

Short Answer: When naming your second Google business profile, it is best to keep the same name as your first profile, unless you already have a name that works well for the new one. If you do have a suitable name, there is no need to change anything.

Full Explanation

Choosing the right name for your second Google business profile largely depends on consistency and recognition. Generally, using the same name as your first profile helps maintain brand consistency and makes it easier for customers to recognize your business across different listings. Unless you already have a name that fits your second profile appropriately, there’s no need to create a new one or alter the existing name. This approach avoids confusion and keeps the branding straightforward.

Step-by-Step Breakdown

Review the name of your first Google business profile.
Determine if that name effectively represents your second profile as well.
If it does, use the same name for the second profile.
If you already have a different name that works well for the second profile, you can use that without changing it.
Avoid changing the existing name if everything is working fine.

Real Examples

If your first Google business profile is named “XYZ Coffee Shop,” and this name appropriately describes your second location or related business, you should keep “XYZ Coffee Shop” for the second profile too. Only if you have another name that clearly identifies the new profile should you use that one.

Common Mistakes

Changing the name without a good reason, which can lead to inconsistency.
Using different names when the same name would work better for both profiles.
Confusing customers by rebranding unnecessarily.

FAQs

Q: Is it necessary to differentiate names between business profiles?
Not necessarily—use the same name unless you already have a suitable alternative.

Q: Will keeping the same name affect my SEO negatively?
No, consistent naming helps maintain recognition and is generally beneficial.

Key Takeaways

Keep the same name for your second Google business profile as your first unless you have a fitting alternative.
Do not change names unnecessarily if the current one works.
Consistency helps with brand recognition and avoids confusing your audience.