What is the correct way to name my business on Google if I have multiple locations?

The short answer is to keep the business name exactly the same across all your locations on Google. This means using a consistent business name without adding location-specific variations or extra terms to any of your listings.

Full Explanation

Google’s policy for business naming is focused on consistency. When you have multiple locations for your business, it is important not to alter the core business name for each location. For example, if your main business name is “On Point Locksmith,” every one of your locations should be listed as “On Point Locksmith.” You should avoid adding any additional words such as “Service Center” or any other variations to an individual location’s name. This consistency helps maintain a clear brand identity and complies with Google’s guidelines.

Step-by-Step Breakdown

Identify your official business name as registered and recognized by your brand.
Apply this exact name to all your Google Business listings across every location.
Do not include location-specific words, service descriptions, or any extras in the business name fields.
Ensure that the name stays identical for every entry regardless of the address.
Review your listings regularly to maintain this uniformity and avoid any accidental variations.

Real Examples

If your business is called “On Point Locksmith,” then all your locations should appear on Google as “On Point Locksmith.” You should not have one location named “On Point Locksmith Service Center” and another as “On Point Locksmith Downtown.” The goal is to preserve the exact name to keep your brand streamlined across listings.

Common Mistakes

Adding terms like “Service Center,” “Branch,” or geographic modifiers to the business name of some locations.
Using inconsistent naming conventions for different locations that confuse customers and violate Google’s guidelines.
Changing business names slightly across listings, which can harm your SEO and brand recognition.

FAQs

Q: Can I add my location city to the business name for each location?: No, according to Google’s policy, you should not add location information to the business name but keep it consistent for all places.
Q: Will Google penalize me if I vary my business name slightly?: Yes, variations may violate Google’s guidelines and affect your visibility and ranking.
Q: Is it okay to add descriptors like ‘Service Center’?: No, adding additional descriptors can lead to inconsistency and breach policy.

Key Takeaways

Always use the same business name exactly as it is across all your Google listings.
Avoid any variations, location tags, or extra terms in the business name field.
This consistency aligns with Google’s policy and supports a strong, recognizable brand.