What is your recommendation for starting with Google ads and SEO?
My usual recommendation is to start with Google ads, get a thorough understanding of everything involved, and only then move on to SEO. Starting both simultaneously can be overwhelming.
Full Explanation
Beginning your digital marketing journey with Google ads allows you to focus on one major area first. Google ads provide immediate feedback and measurable results, making it easier to grasp the core concepts and tactics of paid advertising. Gaining this foundational knowledge before moving into SEO helps prevent feeling overwhelmed by managing multiple complex strategies at once.
Step-by-Step Breakdown
- Begin by setting up and running Google ads campaigns to learn how they function.
- Focus on understanding the key elements such as budget, targeting, and ad performance.
- Once comfortable and confident with Google ads, gradually start incorporating SEO techniques.
- Transitioning into SEO after mastering Google ads helps ensure you’re not handling too many moving parts at the same time.
Real Examples
While specific examples were not provided, this approach implies that those who first master Google ads develop a clearer understanding of digital marketing before expanding into SEO. This sequential learning curve helps maintain focus and effectiveness.
Common Mistakes
- Trying to start Google ads and SEO at the same time, leading to overwhelm.
- Not gaining sufficient knowledge about Google ads before moving to SEO.
- Underestimating the complexity of managing both strategies simultaneously.
FAQs
Why start with Google ads instead of SEO?
Starting with Google ads provides a controlled learning environment with measurable results, which helps build foundational knowledge without the confusion of juggling multiple strategies.
Can I run Google ads and SEO campaigns together?
While possible, doing both at the same time can be overwhelming. It’s better to focus on Google ads first, then move to SEO.
How does starting with Google ads help my SEO efforts?
Understanding Google ads deeply can provide insights into keywords, audience targeting, and campaign optimization that benefit your subsequent SEO efforts.
Key Takeaways
- Start with Google ads to build a strong foundation.
- Focus on learning and understanding Google ads fully before transitioning.
- Avoid the overwhelm of managing both Google ads and SEO simultaneously.