What information should be consistent across all platforms?

Ensuring that your business information is consistent across all platforms means your company name, address including suite or part number, and phone number should exactly match what is listed on your Google Business Profile and website. This consistency helps build trust and makes it easier for customers to find and contact your business.

Full Explanation

Consistency in your business information across platforms is critical for maintaining a reliable online presence. The name of your company, the precise address with any suite or part number, and the phone number you provide need to be identical everywhere your business appears — especially on your Google Business Profile and your website. While the contact name can vary, it is usually best to use the same name that customers recognize from your Google Business Profile reviews. This uniformity ensures that potential customers see the same trusted details wherever they search for your operations.

Step-by-Step Breakdown

Verify your exact address: Include suite or part numbers as they appear on your Google Business Profile.
Use the exact business name: Make sure your company name is spelled and formatted precisely the same way.
Confirm your phone number: Provide the same phone number listed on your Google Business Profile and website.
Choose a contact name carefully: While flexible, it is recommended to use the name most commonly referenced in your Google Business Profile reviews.
Double-check all platforms: Review every platform where your business appears to ensure all details align exactly.

Real Examples

If your Google Business Profile lists your address as “123 Main St, Suite 400,” your website and any other platforms need to show the address identically, including “Suite 400.” Similarly, if your phone number is “(555) 123-4567,” never use a different number or format (like “555-123-4567”) in a way that creates confusion. Using consistent contact names, such as “Jane Doe” if that’s the primary reviewer reference, helps maintain personal rapport and familiarity.

Common Mistakes

Omitting suite or unit numbers, causing location confusion.
Using different phone numbers on separate platforms.
Mixing company name formats or spellings.
Using different contact names that confuse customers.
Failing to update all platforms after making changes to your business information.

FAQs

Why does the suite or part number matter?: Including it ensures customers can find your exact location without confusion or misdirection.
Can the contact name be different on platforms?: Yes, but it’s best to use the same contact name recognized from your Google Business Profile reviews to maintain consistency and trust.
What if my phone number changes?: Update your Google Business Profile, website, and all other platforms immediately to reflect the new number.

Key Takeaways

Consistency in business information is essential for customer trust and SEO performance.
Always match your company name, address with suite or part number, and phone number exactly as on your Google Business Profile.
The contact name can vary but using the familiar name from reviews is recommended.
Regularly audit all platforms to ensure that your information remains uniform and up to date.