Why Didn’t You Keep Your Business Under the Same Name?

Short Answer: I chose not to keep my business under the same name because I wanted to dominate the Google My Business rankings across multiple entries, effectively outpacing competitors by having several business names listed instead of just one.

Full Explanation

Initially, I reached the number one spot in Google My Business with one company name. While this was a great achievement, it also meant that competitors had the chance to challenge that position under other names. To maintain and expand my presence, I decided to operate under multiple business names. This strategy enabled me to control more of the search landscape in the city, making it difficult for competitors to outrank me. Essentially, instead of limiting myself to a single business name, I created several entities to cover more ground and grow my market share.

Step-by-Step Breakdown

Achieve top ranking: I first secured the top position on Google My Business for one company.
Identify competitor risk: Realized that with only one name, competitors could enter the market under different names and challenge my position.
Expand presence: Decided to create additional business names to increase visibility.
Dominate the market: By having multiple listings, I covered more search results, making it harder for competitors to appear.
Grow business: This method became the key path to expanding my business further in the city.

Real Examples

Two years ago, when I implemented this approach, I was the first in Google My Business with a single company. Seeing the advantage, I expanded by adding more business names. As a result, I successfully increased my reach and presence throughout the city, outcompeting others who stuck with just one name.

Common Mistakes

Keeping only one business name in a competitive market, allowing rivals to dominate under different names.
Failing to recognize the power of multiple listings in Google My Business as a growth avenue.
Limiting growth potential by not expanding visibility through more than one business identity.

FAQs

Q: Why not just focus on improving one business name?
A: While improving one name is valuable, expanding into multiple names allows covering more search results and limits competitor opportunities.

Q: Does having multiple business names require more effort?
A: Yes, but the growth and market dominance benefits outweigh the efforts.

Q: Is this approach suitable for all cities?
A: This strategy was effective in my city and helped me grow significantly by securing multiple top positions.

Key Takeaways

Sticking to one business name can limit growth and allow competitors to disrupt your search presence.
Using multiple business names on Google My Business can help control more of the market.
This strategy enabled me to be the leading presence in the city and grow my business effectively.
Expanding your business identity is a viable way to outpace competition and increase visibility.