How to Research Keywords for Your Business

The short answer is that you first need to log into a keyword research app and navigate to the research section. This part is free and allows you to search for your business. The app will then suggest relevant keywords based on your business type, from which you can select lower competition keywords to focus on and add to your strategy.

Full Explanation

Once you access the app, the initial step involves logging in and moving to the research tab. This section is freely accessible, allowing you to enter your business name or type and view suggested keywords related to your business niche. The app generates keyword ideas specifically tailored to your business, such as variations referring to location or service specifics.

From these suggestions, you can evaluate and pick keywords that have low competition. These keywords are valuable as they offer a better chance of ranking higher in search results and attracting the right customers to your business.

Step-by-Step Breakdown

1. Log into the keyword research app.
2. Navigate to the research section, which is free to use.
3. Search for your business by typing relevant terms or your business name.
4. Review the list of suggested keywords provided by the app.
5. Select keywords with low competition that closely relate to your services or business location.
6. Add these chosen keywords to your marketing or SEO plan to optimize your website content and reach.

Real Examples

For instance, if you run a locksmith business, the app might suggest keywords such as “locksmith close to me,” “locksmith Park Slope Brooklyn,” “local locksmith near me,” or “car locksmith Brooklyn.” These examples show how keywords include service type and geographic areas to target potential customers searching locally. Selecting the ones with lower competition can help the locksmith stand out in search results.

Common Mistakes

• Ignoring the research section in the app and guessing keywords without data.
• Choosing only high competition keywords, which are harder to rank for.
• Failing to consider location-specific phrases for local businesses.
• Overlooking the opportunity to add low competition keywords that might bring quicker results.

FAQs

Q: Is it really free to use the research section in the app?
A: Yes, the research portion of the app is free to use for keyword searching.

Q: Can I search for keywords related to any business?
A: Yes, you can enter your specific business name or type to get tailored keyword suggestions.

Q: Why should I focus on low competition keywords?
A: Low competition keywords offer a better chance to rank well in search engines and attract relevant local customers.

Key Takeaways

• Start keyword research by logging into the app and using the free research feature.
• Search for your business to find customized keyword suggestions.
• Select low competition keywords relevant to your services and location.
• Incorporate these keywords into your marketing plan to improve search visibility.
• Using the app helps you make data-driven decisions rather than guessing keywords.