What Can I Do with the Search Terms I Get from My Campaigns?

The search terms you receive from your campaigns offer valuable insights that you can leverage for your content strategy. You can use these terms to generate ideas for your content and refine your targeting by adding irrelevant terms as negative keywords, which will help improve your organic ranking.

Full Explanation

When you analyze the search terms garnered from your campaigns, you’re essentially gaining a list of phrases that potential customers are using to find products or services. These terms can serve as a foundation for creating tailored content that speaks directly to your audience’s interests and needs. Additionally, identifying search terms that don’t align with your business offerings can be crucial. By marking these irrelevant terms as negative keywords, you prevent your ad campaigns from showing up for those searches. This approach not only optimizes your paid campaigns but also aids your organic content by focusing on relevant keywords that enhance your site’s search rankings.

Step-by-Step Breakdown

Collect Search Terms: Gather the list of search terms generated by your campaigns.
Review for Relevance: Examine each term to determine if it is relevant to your business.
Generate Content Ideas: Use relevant search terms as inspiration to create content that matches your audience’s interests.
Add Negative Keywords: For search terms that do not relate to your offerings, add them as negative keywords in your campaigns.
Enhance Organic Ranking: By focusing your content and campaigns around relevant keywords, your website can rank better organically.

Real Examples

Imagine your campaign uncovers terms related to your industry as well as unrelated ones. By using the relevant terms, you create blog posts or pages targeting those topics, thus increasing organic traffic. The unrelated terms can be excluded through negative keywords so that your ads don’t spend budget on irrelevant clicks, ensuring your organic efforts are concentrated on meaningful keywords.

Common Mistakes

Ignoring irrelevant search terms and not adding them as negative keywords, which wastes campaign budget and dilutes organic SEO efforts.
Failing to use relevant search terms as content ideas, missing opportunities to rank higher in organic search.
Overlooking the regular review of search term reports, thereby losing out on refining your keyword strategy effectively.

FAQs

Q: Why should I add negative keywords?
Adding negative keywords prevents your ads from appearing in irrelevant searches, saving budget and improving campaign performance.

Q: How does using search terms improve organic ranking?
By creating content centered around relevant search terms, you attract targeted traffic and improve your website’s authority for those keywords.

Q: Can I use all search terms for content ideas?
You should focus on the terms most relevant to your business to ensure your content aligns with your audience’s needs.

Key Takeaways

Use search terms to inspire valuable content that aligns with your business.
Identify and add irrelevant search terms as negative keywords to optimize campaign spending.
Focusing on relevant search terms helps improve your organic search rankings.