What should be the link on a Google business profile?

Short Answer: The link on a Google business profile should lead to the relevant landing page tailored for visitors coming from that specific location, focusing on the services available there rather than the company’s headquarters.

Full Explanation

When users visit a Google business profile, their primary interest lies in finding information about the products or services accessible in their local area. Linking to the company’s headquarters or a generic homepage does not meet this need because it may not provide details pertinent to the visitor’s location. Instead, the link should direct users to a dedicated landing page that reflects the offerings and services that are available in their specific region. This approach enhances user experience and improves the profile’s relevance for local searches.

Step-by-Step Breakdown

Identify the location of the visitor or the specific area your Google business profile targets.
Create or select a landing page that features services available in that particular location.
Ensure the landing page content is directly related to the services and offerings for that region rather than company-wide or headquarters information.
Use this localized landing page URL as the link on your Google business profile.

Real Examples

Although specific examples are not provided here, the key takeaway is to avoid generic URLs and instead use links that focus on service pages customized to the geographic location the Google business profile is targeting.

Common Mistakes

Linking to the company’s headquarters page instead of a location-specific service page.
Using a generic homepage URL that does not clearly indicate service availability by location.
Failing to update the link when your business expands to new locations or when service offerings change.

FAQs

Q: Why not link to the company’s main website?
Because visitors want information about services available in their own location, linking to the main site or headquarters doesn’t usually provide this localized information.

Q: How important is location in choosing the link?
The location is critical because the link should deliver the most relevant page for users based on where they are to improve user satisfaction and conversion rates.

Key Takeaways

The Google business profile link should be location-specific.
Users prioritize service availability in their area over generic company information.
Linking to a relevant landing page enhances both user experience and SEO effectiveness.