Should I Add ‘Deck Contractor’, ‘Deck Installer’, ‘Deck Company’ to My Keywords?

Short Answer: Using the keyword ‘deck builder’ usually covers the terms ‘deck contractor’, ‘deck installer’, and ‘deck company’. However, if those specific phrases have a high search volume according to keyword planner tools, it may be worthwhile to include them in your keyword strategy.

Full Explanation

The keyword ‘deck builder’ is broadly encompassing and typically substitutes for related terms such as ‘deck contractor’, ‘deck installer’, and ‘deck company’. This means that focusing on ‘deck builder’ should generally compensate for these other keywords. However, SEO effectiveness depends heavily on actual search behaviors. If your keyword research indicates that ‘deck contractor’, ‘deck installer’, or ‘deck company’ attract significant search traffic, it might be beneficial to integrate these terms into your content as well.

Step-by-Step Breakdown

1. Start with ‘deck builder’: Use this as your primary keyword because it broadly covers the other terms.
2. Research search volume: Use keyword planner or similar tools to see how often ‘deck contractor’, ‘deck installer’, and ‘deck company’ are searched.
3. Evaluate data: If the search traffic for those terms is low or moderate, ‘deck builder’ may suffice.
4. Add additional keywords: If search volumes are significant for any of the other terms, consider including them to capture more search traffic.

Real Examples

While ‘deck builder’ is a comprehensive term, businesses targeting users who search for ‘deck contractor’ or ‘deck installer’ specifically may find value in adding those keywords. For instance, if a local area has many users searching for ‘deck installer’, including this term could attract relevant visitors who might not use ‘deck builder’ in their search.

Common Mistakes

• Assuming one keyword automatically covers all similar terms without checking search volume.
• Ignoring the importance of keyword research tools to identify variations with significant traffic.
• Overloading content with keywords unnecessarily if the additional terms do not have search demand.

FAQs

• Is ‘deck builder’ enough for SEO? Generally, yes, but it depends on your specific keyword research results.
• How do I know which keywords to add? Use tools like keyword planner to check search volume and trends for each term.
• Can including similar keywords harm my SEO? If overdone or irrelevant, it could, but adding relevant high-volume terms can improve reach.

Key Takeaways

• ‘Deck builder’ typically covers related terms like ‘deck contractor’, ‘deck installer’, and ‘deck company’.
• Check keyword search volumes to decide if you should add these additional terms.
• Incorporate extra keywords when they show significant search interest to improve your SEO.