How do I check the impressions of my Google My Business listing?

Short Answer: You can check the impressions your Google My Business listing receives by looking in the ‘Location’ section of Google Ads. There, you will find data showing the total number of impressions for your listing.

Full Explanation

Impressions represent how many times your Google My Business listing appears to users. To see this important metric, Google Ads provides a dedicated section called ‘Location,’ where you can find detailed insights about your listing’s visibility. This section shows the exact number of times your listing has been shown, helping you understand its reach.

Step-by-Step Breakdown

Log into your Google Ads account.
Navigate to the ‘Location’ section within the dashboard.
Locate the specific Google My Business listing you want to analyze.
View the impressions data presented to see the total number of times your listing was displayed.

Real Examples

Although specific examples are not provided here, by following the steps within the ‘Location’ section of Google Ads, you’ll be able to see actual impression counts for your listing. This data reflects the total exposure your business receives on Google.

Common Mistakes

Not checking the correct ‘Location’ section within Google Ads and therefore missing the impressions data.
Confusing impressions with clicks or other performance metrics; impressions solely reflect views or appearances.
Assuming Google My Business insights are found outside Google Ads; impressions are specifically available in the Google Ads ‘Location’ section.

FAQs

Q: Where exactly can I find impressions data for my listing?
It is found in the ‘Location’ section of your Google Ads account.

Q: Can impressions data tell me how many people clicked my listing?
No. Impressions show how many times your listing was viewed but not the number of clicks.

Key Takeaways

Google My Business listing impressions can be tracked through Google Ads.
The ‘Location’ section in Google Ads displays the number of impressions your listing has received.
Regularly checking impressions helps gauge your listing’s visibility and reach.