Where Should I Add the Tracking for CallRail in My Google Ads Campaign?

Short Answer: You should add the tracking for CallRail at the campaign level, not at the account level for better integration and tracking of individual campaign performance.

Full Explanation

When setting up your CallRail tracking in Google Ads, placing the tracking code at the campaign level is essential. This approach ensures that each campaign’s performance is accurately tracked and reported. If tracking is applied at the account level, it becomes challenging to differentiate the results across your separate campaigns, which can reduce the clarity of your data.

Step-by-Step Breakdown

1. Access your Google Ads account: Navigate to the campaign where you want to implement CallRail tracking.
2. Add CallRail tracking at the campaign level: This allows each campaign to have its own tracking parameters and metrics.
3. Monitor performance: With tracking at the campaign level, you can evaluate how each campaign performs individually based on the data collected by CallRail.

Real Examples

By adding CallRail tracking at the campaign level, advertisers can see exactly which campaigns are generating calls and leads. This granular level of tracking is ideal for optimizing marketing efforts and budget allocation by understanding the unique contribution of every campaign.

Common Mistakes

• Applying tracking at the account level, which lumps all campaigns together and makes it hard to measure individual campaign success.
• Failing to add tracking altogether, resulting in missed opportunities to analyze call data linked to your campaigns.
• Overlooking the importance of campaign-level tracking, which diminishes the ability to make informed decisions based on performance.

FAQs

Q: Why should CallRail tracking not be added at the account level?
A: Adding tracking at the account level does not allow you to distinguish between campaigns, making it difficult to understand each campaign’s specific performance.

Q: Can I track multiple campaigns with one tracking setup?
A: While possible at the account level, it is not recommended because it reduces the accuracy and usefulness of your data. Campaign-level tracking is better for individual insights.

Key Takeaways

• Always add CallRail tracking at the campaign level for precise tracking.
• Campaign-level tracking enables better integration with Google Ads.
• Tracking at this level improves your ability to assess and optimize individual campaign performance.