What Should I Do If Someone Unauthorized Has Made Changes to My Google Ads Campaign?

Short Answer: If you discover unauthorized changes to your Google Ads campaign, the first crucial step is to promptly remove the person’s access to your advertising assets. If the unauthorized edits have impacted your ads, you might need to rebuild or recreate them entirely to restore your campaign’s effectiveness.

Full Explanation

Unauthorized changes to a Google Ads campaign can disrupt your advertising strategy and budget. Such changes can arise when someone with improper access modifies or tweaks your campaigns without your permission. To mitigate the potential damage, it is essential to secure your account by removing the unauthorized individual’s access as soon as possible. This ensures that no further unauthorized modifications can occur. Additionally, if the unauthorized edits have negatively affected your ads, the safest approach is to recreate those ads from scratch. This process guarantees that all aspects of your campaign are aligned with your original objectives.

Step-by-Step Breakdown

Identify the unauthorized changes made to your Google Ads campaign.
Locate and revoke the access permissions of the person responsible for making those changes to your assets.
Review the extent of the impact the unauthorized changes have had on your ads.
If necessary, recreate your ads from the beginning to ensure they function correctly and meet your campaign goals.
Monitor your campaign closely to prevent any future unauthorized modifications.

Real Examples

Imagine you notice that the keywords or ad copy have been altered without your knowledge. Once you remove the unauthorized editor’s access, you might find that your previously well-performing ads no longer appear as intended or generate the expected traffic. In such a case, you would rebuild those ads completely, restoring original messaging and targeting to maintain your campaign’s success.

Common Mistakes

Delaying the removal of unauthorized access, which can lead to further unintended modifications.
Trying to fix affected ads without recreating them, which might not fully resolve the issues caused by the unauthorized changes.
Failing to review permissions regularly, leaving the campaign vulnerable to future unauthorized edits.

FAQs

How do I find out who made the unauthorized changes?

While the provided guidance does not go into detail on tracing users, it’s important to regularly check access rights and activity logs if available.

Can I revert unauthorized edits without recreating ads?

If the changes have deeply affected your ads, the best practice is to recreate them entirely to ensure their integrity.

What should I do after removing unauthorized access?

After removing access, carefully inspect your campaign and ads for any disruptions and recreate ads if necessary, then monitor ongoing activity closely.

Key Takeaways

Promptly remove unauthorized access to protect your Google Ads campaigns.
Recreate ads impacted by unauthorized changes to restore campaign performance.
Stay vigilant in monitoring access and campaign integrity to prevent future issues.