What is considered a good conversion rate in Google Ads?

A good conversion rate in Google Ads is typically above 20%. Being above this percentage means you are performing well and are considered to be in the green zone. But there’s potential to improve even further with some dedicated effort.

Full Explanation

Conversion rate measures the effectiveness of your Google Ads campaigns by showing the percentage of users who complete a desired action after clicking your ad. When your conversion rate surpasses 20%, it indicates strong campaign performance. However, reaching or exceeding this benchmark is not the end; continual improvements can help you achieve even better outcomes.

Step-by-Step Breakdown

Improving your conversion rate involves several key steps, including:

Screening out negative keywords to avoid irrelevant clicks and reduce wasted spend.
Enhancing your landing page to make it more user-friendly and aligned with your ad messaging.
Adding client testimonials to build trust and increase credibility.

These strategies gradually refine your campaign’s targeting and user experience, helping you to boost your conversion rate above the good 20% mark.

Real Examples

While specific examples are not provided here, applying strategies like filtering negative keywords, improving your landing page, and incorporating client testimonials are proven approaches that many advertisers use to improve conversion rates beyond the good threshold.

Common Mistakes

A common mistake is neglecting to screen out negative keywords, which can lead to irrelevant clicks and hurt your conversion rate. Another error is not optimizing the landing page or missing opportunities to add social proof such as testimonials, which can reduce user confidence and engagement.

FAQs

What does being in the green zone mean for conversion rates?
It means your conversion rate is above 20%, showing strong campaign effectiveness.

Can I improve conversion rates beyond 20%?
Yes, through careful screening of negative keywords, enhancing landing pages, and adding client testimonials, better results are achievable.

Key Takeaways

A good Google Ads conversion rate is above 20%, putting you in a positive performance zone.
Continuous improvement efforts can push your conversion rates higher.
Focus on eliminating negative keywords, improving landing page quality, and adding testimonials to build trust.