What Should I Do After Setting Up My Google Ads Campaign?

After setting up your Google Ads campaign, it’s important to conduct a quick maintenance check and monitor its performance closely. Ensuring stability and optimizing the budget based on conversion rates will help maximize your campaign’s success.

Full Explanation

Once your Google Ads campaign is live, you should set aside about five minutes to perform basic maintenance. This initial maintenance helps confirm that your campaign is set up correctly and positioned to appear in top search results. Following this, you need to monitor the campaign’s performance for about a week, paying close attention to its conversion rate. The goal is to maintain a stable conversion rate between 25% and 30%. If your campaign achieves this stability, it indicates that your ads are effective and converting well.

With a stable conversion rate established, the next step is to increase your budget gradually to maximize the potential of the campaign within that specific target area. After reaching the budget ceiling in one area, you can then duplicate the campaign and apply the same process to new target areas, allowing expansion while maintaining control over conversion efficiency and budget allocation.

Step-by-Step Breakdown

1. Perform a quick five-minute maintenance check immediately after setting up your campaign to ensure proper configuration and top positioning.
2. Monitor your campaign’s performance consistently for one week.
3. Check that the campaign maintains a stable conversion rate of 25-30% during this period.
4. If stable, gradually raise your budget to maximize the campaign’s impact in the current area.
5. Once the budget is maximized in one area, duplicate the campaign to target a new area.
6. Repeat the monitoring and optimization process for the new campaigns.

Real Examples

Imagine you set up a Google Ads campaign targeting a specific geographic location. After launch, you spend five minutes reviewing your settings to confirm everything is aligned and that your ads have a good chance of ranking well. Over the following week, you monitor the conversion rate and see it stabilizes around 27%. Confident in this result, you begin to increase your budget gradually to attract more conversions without losing efficiency. Once the budget allocation peaks for this area, you create a duplicate campaign to target another location, applying the same monitoring and budget strategy.

Common Mistakes

• Skipping the initial maintenance check, which can lead to improperly configured campaigns and missed opportunities.
• Failing to monitor the campaign’s conversion rates over the first week, resulting in wasted budget on underperforming ads.
• Increasing the budget too quickly without confirming conversion rate stability, which can decrease return on investment.
• Not duplicating campaigns to expand into new areas systematically, missing chances to scale effectively.

FAQs

Why is a five-minute maintenance check important after setting up the campaign?

This check helps ensure your campaign is configured correctly and positioned to appear among top search results, preventing early issues.

What does a stable 25-30% conversion rate signify?

A stable conversion rate within this range indicates your ads are effectively converting visitors, making it safe to increase your budget.

Why should I duplicate campaigns for new areas?

Duplicating campaigns allows you to replicate a successful strategy in new locations without disrupting your optimized settings in the original campaign.

Key Takeaways

• Always perform a quick maintenance check immediately after launching your Google Ads campaign.
• Monitor conversion rates over a week to ensure campaign stability.
• Raise budgets gradually only after confirming a stable 25-30% conversion rate.
• Expand campaigns to new areas by duplicating and repeating the optimization process.