Should I Start My Campaign in a Big City?

Short Answer: Starting your campaign in a big city like Philly is a good approach. However, it’s best to avoid launching in the largest cities or in very small towns. A mid-sized city offers the ideal balance for starting your campaign.

Full Explanation

Choosing the right city to start your campaign plays a crucial role in its success. While big cities offer many opportunities, starting in the absolute largest city might present unique challenges. Similarly, beginning in very small towns may not provide enough momentum or reach. Therefore, aiming for a location that sits between these extremes is generally the most effective strategy. A mid-sized city can provide a sufficient audience without overwhelming resources or competition.

Step-by-Step Breakdown

Avoid the largest cities: These places tend to be crowded with competitors and may require more resources to stand out.
Skip the smallest towns: These may have limited audiences and less potential for rapid growth.
Select a mid-sized city: This choice offers a manageable environment where your campaign can gain traction with a strong audience base.

Real Examples

Starting in a city like Philadelphia (Philly) is often recommended. Philly is large enough to have a diverse and active population but not so large as to be the biggest city where breaking through the noise might be tougher. This middle ground allows campaigns to test their impact and optimize before scaling further.

Common Mistakes

Launching in the biggest city right away: Without proper preparation, this can lead to wasted effort and resources.
Choosing very small towns: This could result in limited reach and slow growth due to fewer opportunities.
Not considering city size balance: Ignoring the importance of starting in a city that is not too big or too small can hinder early campaign success.

FAQs

Q: Why not start in the biggest city?
A: The biggest cities often have high competition and can be challenging to break into without significant resources.

Q: What issues come with starting in very small towns?
A: They generally lack a large enough audience to generate strong campaign momentum.

Q: Is starting in a mid-sized city always the best option?
A: According to this guidance, starting in a city that is neither too large nor too small strikes the best balance for campaign success.

Key Takeaways

Big cities like Philly are good starting points.
Avoid the extremes of the biggest cities and very small towns.
Choose a mid-sized city for an ideal balance of audience and manageability.
This approach helps create momentum and better chances for campaign success.