How Can I Target People Who Have Viewed My Videos?

The short answer is that you can target people who have watched at least three seconds of your videos. By selecting specific videos for targeting and setting a retention period of up to 90 days, you can effectively retarget viewers who are already familiar with your brand.

Full Explanation

Targeting viewers who have interacted with your video content allows you to focus on an audience that has already shown some interest in your brand. By focusing on people who have watched at least three seconds, you ensure your ads reach those who have started engaging but may not have fully committed yet. Selecting specific videos for this purpose lets you control exactly which parts of your content attract a retargeting push. Setting the retention period to 90 days means you can keep your ads in front of these viewers for up to three months, making it easier to stay on their radar as they become more familiar with your brand.

Step-by-Step Breakdown

1. Identify the videos you want to use for retargeting.
2. Set the viewer engagement threshold to three seconds of video watched.
3. Specify the retention period, which can be up to 90 days, for how long viewers remain in the targeted audience.
4. Launch your targeted campaign aimed only at these viewers who meet the defined criteria.

Real Examples

You might have a video introducing your brand and want to retarget those who watched at least three seconds of this video. By choosing this video and setting the retention period to 90 days, your retargeting ads will reconnect with these viewers, helping to build brand recognition and encouraging further engagement over the following months.

Common Mistakes

• Not specifying the type of video, which can lead to targeting viewers who haven’t interacted with the most relevant content.
• Setting a retention period too short, missing out on opportunities to nurture brand recognition over time.
• Ignoring the minimum watch time of three seconds, which could result in targeting too broad or uninterested audiences.

FAQs

Q: Why target people who watched only three seconds?

A: Three seconds is the minimum threshold to ensure the viewer has shown interest by starting the video, making them a valuable audience for retargeting.

Q: Can I choose which videos to target my audience with?

A: Yes, you can select specific videos that best represent your brand or message for more precise retargeting.

Q: How long can I keep viewers in my targeted audience?

A: You can set the retention period up to 90 days, which allows you to reconnect with potential customers for up to three months after their initial engagement.

Key Takeaways

• Targeting viewers of at least three seconds helps focus on an engaged audience.
• Selecting specific videos lets you control the content driving retargeting efforts.
• A retention period of 90 days maximizes opportunities to build brand familiarity and drive conversions.