So, so I just use, I just save this audience, right?

Short Answer: You don’t necessarily need to save your audience explicitly; what’s most important is that you publish the ad set.

Full Explanation

When you are setting up an advertising campaign, especially in platforms like Facebook Ads, you might wonder if you have to save your audience before moving forward. In reality, saving the audience separately isn’t required. The key step is to ensure that after setting up your ad set with your desired audience and parameters, you proceed to publish it. The act of publishing the ad set effectively confirms your audience choice as part of the campaign setup.

Step-by-Step Breakdown

Begin by defining your audience based on the targeting options available.
Complete the setup of your ad set, including budget, placements, and creative.
Instead of manually saving the audience as a separate entity, simply move forward to publish the ad set.
Publishing the ad set implicitly saves your audience settings within the campaign structure, making saving the audience a redundant step.

Real Examples

For instance, if you select an age range, interests, and location inside your ad set, you do not need to separately save this audience for later use if you intend to run the ad immediately. Just completing your ad setup and clicking ‘Publish’ confirms your choices and initiates the campaign.

Common Mistakes

Assuming you must save the audience separately: This can add unnecessary steps to your workflow.
Not publishing the ad set: Without publishing, your ad and audience settings remain inactive.
Skipping final review steps: Always make sure to review your ad set before publishing to avoid errors.

FAQs

Q: Can I use the same audience for multiple ad sets?

A: While this post doesn’t specifically address saving audiences for reuse, the key takeaway is that publishing an ad set confirms your audience selection.

Q: What happens if I don’t publish my ad set?

A: Your ad set, including the selected audience, will not go live and no ads will be shown.

Key Takeaways

You do not need to save the audience separately.
Publishing the ad set effectively saves and applies the audience settings.
Focus on completing the ad set setup and publishing to launch your campaign.