What Should Be the Focus When Creating Content for SEO?

The focus when creating content for SEO should be on developing a video first and then constructing all other content around it. This video serves as the central piece of content because it can rank higher more quickly and does not require backlinks to do so.

Full Explanation

In the realm of SEO, prioritizing video content is essential. The video is considered the foundational asset around which other pieces of content are built. This means you create the video before anything else, ensuring it delivers the primary message or information you want to communicate. Once the video is in place, supporting content such as blog posts, Facebook posts, and Google Business Profile posts are developed to complement and amplify the video’s reach and effectiveness.

The advantage of focusing on video content first lies in its ability to rank quickly in search results without the immediate need for backlinks. Other types of content often require backlinks or external references to boost their visibility, but video content can achieve higher rankings swiftly on its own merits.

Step-by-Step Breakdown

Create the Video: Develop a high-quality video that conveys the core message and content you want to promote.
Build Blog Posts Around the Video: Write detailed blog posts that expand on the themes and information presented in the video. These posts support the video’s SEO potential.
Publish Facebook Posts: Share posts on Facebook that link to or promote the video to increase engagement and visibility on social media.
Update Google Business Profile Posts: Leverage Google Business Profile posts to highlight the video, enhancing local SEO and business visibility.
Maintain Video as the Central Content: Continue to track and optimize all content efforts to revolve around your main video, ensuring consistent messaging and better SEO results.

Real Examples

While specific examples are not provided here, the concept implies that effective SEO content strategies should always center on the video first. All other content types such as blog posts and social media updates exist primarily to drive attention to and support the video content.

Common Mistakes

Focusing on creating text-based content first without a video, which might delay SEO success.
Producing video content but failing to create supporting blog posts and social media updates.
Ignoring the power of Google Business Profile posts as a way to promote video content.
Expecting quick SEO results from blog posts or social media alone without leveraging video as the cornerstone.

FAQs

Why should video be created first? Because video content can rank higher faster and does not need backlinks initially, making it a powerful SEO asset.
How does video content influence other content types? Other content like blog and social media posts should be designed to support and promote the video, enhancing overall SEO effectiveness.
Is backlinking necessary for video SEO? Not immediately. Videos can rank effectively without backlinks, unlike text-based content.
Can I use this strategy for all content? The strategy emphasizes video as the main content with others built around it, which is ideal for SEO-focused content creation.

Key Takeaways

Start with video content as the primary SEO asset.
Build blog posts, Facebook posts, and Google Business Profile posts around the video.
Video can rank quicker with less need for backlinks compared to other content.
Supporting content should always serve to enhance and promote the video for optimal SEO results.