Should I Create a Separate Container for Each of the Awards on My Website?
Short Answer: No, you don’t need to create a separate container for each award on your website. Instead, focus your efforts on the key parts of your site such as your contact us form, call to action button, the video explaining what you do, the offer you’re presenting, and client testimonials.
Full Explanation
When optimizing your website, it’s important to prioritize elements that directly engage visitors and encourage them to connect with your brand. While awards can add credibility, they usually don’t require individual emphasis by placing each in a separate container. Instead, focusing on the main interactive and informative elements of your site will have a stronger impact.
The contact us form is vital because it provides a clear way for potential clients to reach you. Similarly, a well-placed call to action button helps guide visitors towards your desired outcomes. Your video, which explains what you do, offers a dynamic and engaging way to communicate your value. Plus, the offer you present and client testimonials build trust and motivate visitors to take next steps. It’s these components that will move the needle most effectively, rather than spending time separately distinguishing each award.
Step-by-Step Breakdown
- Focus on Contact Us Form: Make sure it’s easy to find and simple to use.
- Optimize Your Call to Action Button: Ensure it’s visible and compelling to encourage clicks.
- Use a Clear Explainer Video: Highlight the video that explains what you do to create engagement and understanding.
- Feature Your Offer Prominently: Clearly communicate the benefits visitors will receive.
- Show Client Testimonials: Use them to build trust and demonstrate your past successes.
- Keep Awards Simple: Instead of giving each award its own space, display them collectively or subtly so they don’t distract from the main elements.
Real Examples
Though this guidance comes from optimizing core website features, real-world application shows that sites with streamlined award displays combined with strong contact forms, videos, offers, and testimonials often experience better engagement. Prioritizing these essential parts makes your site more user-friendly and effective at converting visitors.
Common Mistakes
- Overemphasizing Awards: Creating separate containers for every award can clutter the design and distract visitors.
- Neglecting Main Elements: Focusing too much on awards instead of calls to action, contact forms, and client testimonials can reduce your site’s effectiveness.
- Making Awards Hard to Find: Either hiding awards completely or spotlighting them excessively can both cause problems depending on the context.
FAQs
Q: Are awards important to showcase at all?
Yes, awards add credibility but should not overshadow essential engagement features like calls to action and contact forms.
Q: Can awards be grouped in one section?
Yes, grouping awards together simply without separating each into containers helps maintain a clean design.
Q: Should I prioritize the video over awards?
Yes, the explainer video should be emphasized as it helps communicate your value more effectively.
Key Takeaways
- No need to create separate containers for each award on your website.
- Focus on key website elements: contact form, call to action button, explainer video, offers, and testimonials.
- Display awards subtly and collectively to avoid distracting from important user engagement features.
- Prioritizing these main elements better supports visitor interaction and conversion.