What Content Should I Include for My Local Service Business Website?

The most important content for your local service business website includes accreditation, offers, client testimonials, lead capture options, awards, financing offers, warranty information, team introductions, areas of service, and Google reviews. Focus 90% of your effort on the top section of your website, placing your major selling points there to quickly show visitors that you provide the service they need. Include videos, especially of yourself speaking and video testimonials from clients, along with a clear header that states what you do and a strong call to action just below it.

Full Explanation

Your website should immediately communicate the value and credibility of your service to visitors. This means prominently displaying your accreditations and awards to build trust. Including offers and financing options helps attract potential clients by showing affordability and convenience. Client testimonials and Google reviews act as social proof, reassuring visitors through positive feedback. Warranty information signals confidence in your work, while team introductions personalize your business, making it more relatable. Clearly listing the areas you serve helps users confirm you are available locally.

Importantly, most visitors do not scroll far down your page. Therefore, prioritize placing these elements—especially your biggest selling points—near the top. Videos where you speak directly engage visitors, while video testimonials add authenticity. Always have a clear, concise header describing your service and a call to action immediately underneath to guide users towards contacting you or booking your services.

Step-by-Step Breakdown

1. Place the Clear Header and Call to Action at the Top: Start with a straightforward title of what you do, followed by a clear invitation to act, such as “Call Now” or “Get a Quote.”
2. Add Marketing Videos: Use videos of yourself addressing visitors and video testimonials from happy clients for engagement and trust.
3. Feature Accreditations and Awards: Display these prominently to emphasize legitimacy and quality.
4. Showcase Offers and Financing: Highlight any special offers or financing plans to attract price-conscious customers.
5. Include Client Testimonials and Google Reviews: Social proof reinforces your reliability and good service history.
6. Provide Warranty Information: Assure potential clients that you stand behind your work.
7. Introduce Your Team: Personalize your business by showing who is behind the service.
8. List Your Areas of Service: Make it clear which locations you cover so visitors know you can serve them.
9. Incorporate Lead Capture Options: Use forms or contact options to collect inquiries and convert visitors into leads.

Real Examples

A typical effective local service website may open with a bold header like “Expert Plumbing Services in [Your City],” immediately followed by a prominent “Schedule Your Service Today” button. The top section would feature a video of the business owner introducing themselves and explaining their services. Nearby, video testimonials from satisfied customers share their positive experiences. Directly underneath, badges show industry accreditations and awards earned. Financial options and special discounts are listed clearly, alongside visible client testimonials and star ratings from Google reviews. Contact forms or a phone number are easy to find at the top, simplifying lead capture.

Common Mistakes

• Putting too much important information far down the page where few visitors will see it.
• Failing to have a clear and compelling header with a call to action at the very top.
• Omitting video content, which can greatly increase engagement and trust.
• Not including social proof like client testimonials or Google reviews to reassure visitors.
• Neglecting to explain financing, warranty, and offers that can influence a decision.
• Forgetting to clearly state your service areas, causing visitors to leave uncertain if you serve their location.

FAQs

Why is 90% of effort recommended for the top section of the website?

Because most visitors decide quickly whether your service fits their needs and often do not scroll far, making the visible top section critical for impressions.

What should the call to action on the website include?

It should clearly tell visitors what action to take next, such as “Call Now,” “Get a Free Quote,” or “Book Online,” encouraging immediate engagement.

How do video testimonials help my business website?

They provide authentic social proof, allowing potential customers to see and hear real clients sharing positive experiences, which builds trust.

Key Takeaways

• Focus the majority of your website content and design effort on the top visible section where most visitors spend time.
• Feature crucial information such as accreditation, awards, offers, financing, warranties, and service areas prominently.
• Incorporate engaging videos including personal introductions and client testimonials at the top.
• Use a clear header with a bold call to action to immediately communicate your service and invite customer interaction.
• Include social proof through client testimonials and Google reviews to build visitor confidence.
• Make lead capture easy and visible to convert visitors into potential clients.