What is the difference between 301 and 302 redirection?

Short Answer: A 301 redirection is used for permanently moving a page and its SEO ranking to a new URL, while a 302 redirection temporarily sends users from one page to another, often used for short-term changes.

Full Explanation

There are two primary types of URL redirection that webmasters use: 301 and 302. The 301 redirect signals a permanent move from one URL to another. This means that the page, along with its ranking power in search engines, is permanently transferred to the new address. On the other hand, a 302 redirect is temporary. It is meant for situations where you want to momentarily direct visitors from one page to a different location without affecting the original URL’s ranking or indicating a permanent shift.

Step-by-Step Breakdown

301 Redirection: Use this when you want to permanently transfer a page. It moves both the visitors and the search engine rankings to a new URL.
302 Redirection: This is for temporary changes. It redirects visitors without telling search engines to transfer ranking power because the original URL will be back.

Real Examples

Consider you have a page that you want to move forever to a new domain or URL — this is when a 301 redirect is appropriate. In contrast, if you are temporarily updating your website or directing your homepage visitors to a special landing page for a short time, then a 302 redirect is the best choice.

Common Mistakes

A typical error is using a 302 redirect when a 301 should be applied. This can prevent the new URL from gaining the SEO benefits of the original page. Conversely, using a 301 for a temporary redirect can confuse search engines and hurt your SEO if you intend to revert later.

FAQs

When should I use a 301 redirect? When you want to permanently move a page and transfer all its ranking to the new URL.
When is a 302 redirect appropriate? When you want to temporarily send visitors to another page, such as during site updates or special campaigns.
Does a 302 redirect transfer SEO value? No, because it is temporary, search engines keep the original URL’s ranking intact.

Key Takeaways

A 301 redirect permanently moves a page and its SEO ranking to a new URL.
A 302 redirect is temporary and does not transfer SEO ranking.
Use the proper redirect type based on whether the move is permanent or temporary to maintain SEO effectiveness.