Have you started creating some content for your business?

I’ve encouraged the team to capture photos and videos while out in the field, but I haven’t devoted much time to writing content for the pages yet. Although there is some good text content on the website, creating more video content is an area that needs significant improvement.

Full Explanation

Content creation is a multifaceted task that involves various forms of media. In my case, I’ve motivated the team to collect visual content such as pictures and videos during their fieldwork. Visuals are valuable for illustrating what the business does and engaging visitors. However, the written content on the website, while decent, remains an area where I haven’t contributed much recently. There’s definitely a clear need to enhance video content to better showcase our activities and provide dynamic information to our audience.

Step-by-Step Breakdown

Encourage Visual Capture: I have taken the first step by urging team members to take photos and videos during their work in the field.
Assess Written Content: Review the existing text on the website to understand what is already in place and identify gaps.
Prioritize Video Content: Recognize that video content is currently lacking and plan to develop more of it to better communicate the business message.

Real Examples

While I have not been creating much written content recently, the website still contains some decent text that covers essential information about the business. Meanwhile, the team’s efforts in capturing photos and videos provide a foundation for enhancing the site’s engagement and content variety in the future.

Common Mistakes

Focusing on one type of content and neglecting others, such as prioritizing text but not incorporating video.
Not actively contributing to content creation personally, even when managing a team.
Failing to regularly update and expand both visual and written content to maintain audience interest.

FAQs

Why is it important to encourage the team to take photos and videos?: Photos and videos capture real-time work and provide engaging, authentic content that can attract and inform visitors effectively.
Is written content still necessary if you have good photos and videos?: Yes, written content is important to provide detailed explanations, context, and SEO benefits that complement visual media.
How can I improve my video content creation?: Start by leveraging the visual materials your team collects, and consider allocating time to organize and publish these videos regularly.

Key Takeaways

Encouraging your team to create visual content in the field is a positive first step.
Maintaining and enhancing written content is equally important for effective communication.
Focusing on expanding video content can significantly improve the website’s appeal and engagement.