Why Is My Conversion Rate Showing as Zero Even Though I Am Getting Conversions?

Short Answer: Your conversion rate might show zero because your tracking setup is incorrect, especially if the tracking is not properly configured on your thank you page with the lead form. This misconfiguration prevents Google from accurately recording conversions, even though you are actually getting them.

Full Explanation

When you see zero conversions in your reports despite actually receiving conversions, it usually points to an issue with how tracking is implemented. Conversion tracking needs to be correctly set up on your thank you page, where users land after submitting a lead form. If the tracking code isn’t installed or configured the right way at this point, Google Ads won’t receive the necessary signals to attribute conversions to your campaign.

Even if your campaign appears to be working currently, if conversions aren’t tracked accurately, you could be missing out on valuable data. This data is essential when you want to expand your campaign’s reach and budget, as Google needs to understand when a lead happens in order to optimize your ads properly.

Step-by-Step Breakdown

Review your tracking setup specifically on the thank you page that users see after submitting the lead form.
Verify that the Google Ads tracking code or module is properly implemented and functioning on that page.
Refer back to the Google Ads module instructions to ensure every step is completed without error.
If you believe the setup is correct but conversion data still doesn’t show, contact the core support team for further assistance.

Real Examples

Though not detailed here, common scenarios include missing the tracking code on the thank you page or having an outdated or broken script. These errors cause Google Ads to report zero conversions even when leads are successfully generated.

Common Mistakes

Not placing the conversion tracking code on the correct thank you page.
Assuming the campaign is working because leads are coming in without verifying tracking accuracy.
Failing to review the Google Ads module and missing steps in the setup process.
Working without accurate conversion data, which hampers scaling efforts and budget optimization.

FAQs

Q: Can I run a campaign without accurate conversion tracking?
A: While the campaign may bring leads, without tracking, you won’t have reliable data to optimize or scale effectively.

Q: What should I do if my setup looks correct but conversions still don’t appear?
A: Contact core support to investigate any underlying issues.

Key Takeaways

Correctly setting up conversion tracking on the thank you page is essential.
Accurate tracking data helps Google optimize your campaign and allows you to confidently increase budget and reach.
Always double-check every step of your Google Ads setup module.
If problems persist after review, reach out to support rather than working blindly without conversion data.