Why Don’t I See the Conversion Rate in My Campaign?

Short Answer: You don’t see the conversion rate in your current view because you’re looking at the search keywords section. To find conversion rate data, navigate to the campaigns area, then scroll to the right where conversions and conversion rate appear next to clicks.

Full Explanation

Conversion rates are important metrics that reflect how well your campaign is performing by showing the percentage of users who complete a desired action. However, these metrics are not visible in every section of your campaign dashboard. If you are viewing the search keywords, conversion rates will not be displayed there. Instead, conversion metrics are located within the campaigns overview section.

Understanding this distinction is crucial because search keywords and campaigns views offer different data sets. Search keywords show you which terms triggered your ads and how they performed individually, but they do not show aggregated conversion metrics. In contrast, the campaigns section consolidates performance data, including conversions and conversion rate, allowing you to analyze your results more effectively.

Step-by-Step Breakdown

1. Access your campaign dashboard.
2. Avoid the search keywords tab or section as it lacks conversion data.
3. Navigate to the campaigns tab or overview page.
4. Once in the campaigns view, scroll horizontally to the right.
5. Locate the columns labeled Conversions and Conversion Rate which appear next to the clicks metric.

Real Examples

Imagine you want to evaluate how many conversions your campaign generated. If you are currently on the search keywords page, you might notice clicks but no conversion numbers. By switching to the campaigns view and scrolling to the right, you would see the total number of conversions and the corresponding conversion rate percentage. This allows you to accurately assess how effectively your campaign is turning visitors into customers or leads.

Common Mistakes

• Looking for conversion rates in the search keywords section instead of the campaigns area.
• Failing to scroll horizontally within the campaigns section to reveal conversions and conversion rate columns.
• Confusing clicks with conversions, as clicks indicate interest but do not necessarily mean a conversion occurred.

FAQs

Q: Why can’t I see conversions next to the search keywords?

A: Conversion metrics are not displayed in the search keywords view but are found in the campaigns overview section.

Q: How do I find the conversion rate in my campaign dashboard?

A: Go to your campaigns page and scroll to the right to see the conversions and conversion rate next to clicks.

Q: Can I track conversions by keyword?

A: While the search keywords section shows keyword performance including clicks, conversions and conversion rates are summarized in the campaigns view.

Key Takeaways

• Conversion rates are only visible in the campaigns section, not under search keywords.
• To find conversion data, navigate to the campaigns tab and scroll right to locate conversions and conversion rate next to clicks.
• Knowing where to find your conversion metrics ensures accurate campaign analysis and better optimization decisions.