How Can I Get My Competitor’s Keywords?

The short answer is that you can find your competitor’s keywords by using the Keyword Planner tool. By accessing tools and settings, then selecting Keyword Planner and choosing the ‘discover new keywords’ option, you can enter your biggest competitor’s website URL for your location. This process will display the keywords their website is targeting.

Full Explanation

To gain insight into what keywords your competitor is focusing on, the Keyword Planner tool is an essential resource. This tool allows you to discover new keywords by analyzing a competitor’s website URL. Once you provide the URL, it reveals the specific keywords that are targeted on that site within your location, helping you understand the competitive landscape in your niche.

Step-by-Step Breakdown

Navigate to the tools and settings menu in your Keyword Planner tool.
Select the Keyword Planner option from the list.
Choose the ‘discover new keywords’ feature.
Enter the URL of your biggest competitor’s website, ensuring it is relevant to your location.
Review the list of keywords displayed, which represent those being targeted by the competitor’s web presence.

Real Examples

Although no specific examples are provided, the process involves directly inputting the URL of a major competitor’s website into the discover new keywords section of Keyword Planner. This straightforward approach offers you a customized list of keywords your competitor is targeting based on their site content and your location.

Common Mistakes

Not selecting the correct location before analyzing competitor keywords, which may lead to irrelevant keyword suggestions.
Failing to enter the accurate or full competitor URL, potentially missing some of their targeted keywords.
Overlooking the tools and settings menu where the Keyword Planner resides, causing confusion on where to begin the process.

FAQs

Can I use Keyword Planner for any competitor’s website?

Yes, you can enter the URL of any competitor’s website as long as you are interested in keywords targeted within your specific location.

Is this method free to use?

The Keyword Planner tool is typically available within platforms such as Google Ads, so access may require an account, but using the ‘discover new keywords’ feature to analyze competitor URLs is part of the provided functionality.

Will I get an exhaustive list of competitor keywords?

The tool shows keywords that the competitor is targeting based on their website and location selected, but it may not cover every possible keyword used by the competitor.

Key Takeaways

Use the Keyword Planner tool to discover new keywords by competitor URL.
Always start from tools and settings, then select Keyword Planner.
Choosing ‘discover new keywords’ and entering the competitor’s URL within your location yields relevant targeted keywords.
This method helps you gain competitive keyword insights straightforwardly and effectively.