What is the advantage of understanding how Google Ads and SEO work when hiring someone?

Understanding how Google Ads and SEO work provides a significant advantage when hiring someone because it enables you to assess their skills more effectively and guide them to perform the necessary tasks manually if needed.

Full Explanation

Having knowledge about Google Ads and SEO allows you to better evaluate candidates’ expertise during the hiring process. When you understand the concepts and strategies behind these digital marketing tools, you can discern whether a potential hire truly possesses the skills they claim. Moreover, this understanding empowers you to direct the individual more confidently, requesting specific actions and adjustments as necessary. It ensures that the work is done accurately and aligns with your expectations.

Step-by-Step Breakdown

Evaluate Skills: By knowing the fundamentals of Google Ads and SEO, you can ask informed questions and analyze responses to determine the candidate’s proficiency.
Guide the Work: When you grasp the processes involved, you can provide clear instructions and feedback, helping the person perform tasks manually if required.
Ensure Alignment: Your understanding helps keep the marketing efforts aligned with your business goals, avoiding miscommunications.

Real Examples

For instance, when a candidate explains how they manage keyword optimization or set up ad campaigns, you will recognize if their methods align with best practices in SEO and Google Ads. This recognition enables you to select the right professional who can deliver effective marketing results.

Common Mistakes

Hiring without understanding the basics, which can lead to overestimating or underestimating a candidate’s capabilities.
Failing to guide the hired professional properly, resulting in subpar outcomes or wasted resources.
Ignoring manual involvement that sometimes may be necessary due to lack of automated solutions or nuanced adjustments.

FAQs

Why is manual guidance important?: Manual guidance ensures that tasks are done correctly when automation is not possible or when specific customization is needed.
Can I hire successfully without SEO or Google Ads knowledge?: While it is possible, having knowledge improves your ability to make informed decisions and manage the marketing efforts effectively.

Key Takeaways

Understanding Google Ads and SEO helps you evaluate candidates’ true expertise.
This knowledge allows you to provide clear and precise guidance during task execution.
Being informed leads to better alignment of marketing strategies with your business objectives.